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Proximity Marketing: A Revolutionary Way to Marketing

Bluetooth Marketing Pod — Wed, 23 Feb 2011 19:13:54 +0000

Proximity Marketing: A Revolutionary Way to Marketing

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Home Page > Technology > Proximity Marketing: A Revolutionary Way to Marketing

Proximity Marketing: A Revolutionary Way to Marketing

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Posted: Jun 05, 2009 |Comments: 0
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Ever since its inception, Proximity Marketing has caught the imagination of advertisers.
It has very soon become one of the preferred ways of advertising. A lot of this can be attributed to the unparalleled advantages that Proximity solutions have to offer. This article aims at discussing some advantages of Proximity Marketing that simply cannot be ignored.

Enormous Potential With around 4.1 billion mobile phones subscriptions in the world, Proximity Marketing has more potential than any other mode of marketing (there are about 1.8 billion Television sets in the world and about 1.4 billion people read a newspaper daily).

This potential is only set to increase in the future – Mobile phones are being purchased at the rate of about 1000 every minute. It took around 20 years to reach the billionth subscriber, around 40 months for the second and only 24 months for the third.

Targeted Reach Proximity Marketing is more targeted than TV and newspaper advertising in a sense that it allows for sending information to people who are most likely to bring you business. More targeted reach transforms into better profitability.

Simple to market As compared to other modes of advertising, Proximity Marketing is much easier. It is hassle free and requires minimal time and efforts.

Allows for editing messages almost instantly One of the Hallmarks of Proximity Marketing is that not only are the messages easy to create, they are also easy to edit. Easy editing further simplifies the process as one can use an old message, tweak it a little and a new message is ready.

No Recurring costs Proximity Marketing is almost free, there are no recurring costs. As the number of cellular connections increase; your marketing efficiency increases.

On a whole, Proximity Marketing has got everything that a marketer can dream of: Vast potential (present and future), targeted reach, no-recurring costs, and simple to start off and even simpler to continue.

No wonder that it has emerged as a revolutionary advertising method in the new millennium.

To learn more about Proximity Marketing, Proximity Solutions, and Proximity Marketing Software visit www.Proximity-Ads.com.

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Garrett -
About the Author:

Garrett Amans is associated with Cell Phone Advertising from last few years. He holds a master’s degree in business administration. To know more about Cell Phone Advertising, BT Marketing, Proximity Marketing,Mobile Marketing Advertising visit www.proximity-ads.com

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I am working as customer relation and training and development specalist. i need to creat some new ways for marketing and i don’t have any new ideas. can u help me to find some ideas to show my manage
What are the different ways to segment a consumer market?
Why is outsourcing such an attractive way for firms to tap into foreign markets? what are the risks of foreign outsourcing?

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Article Tags:
cell phone advertising, bt marketing, proximity marketing, proximity solutions

What Exactly Bluetooth Marketing is

Bluetooth Marketing Pod — Wed, 23 Feb 2011 19:13:41 +0000

What Exactly Bluetooth Marketing is

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Home Page > Technology > Communication > What Exactly Bluetooth Marketing is

What Exactly Bluetooth Marketing is

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Posted: Feb 11, 2009 |Comments: 1
| Views: 300 |

What exactly is Bluetooth marketing? It is a short distance communication technology that primarily developed to replace cables connecting portable or fixed devices. It is also known as proximity marketing. Two main characteristics of this technology is its low power and low cost. It is the process of transmitting promotional content through this wireless technology to prospective customers. To spread Bluetooth message or file a Bluetooth product is needed.

Data That Can Be Sent Over Bluetooth
Images
Plain text
Audio-video
Vouchers
Games
Animated wallpapers

Reasons for Using Bluetooth Marketing

It is Flexible You can exchange all sort of content.

Low Cost Each and every Bluetooth message has been sent or received free of cost whether you send 1 or 10,000.

Multiple Uses It can be used to enhance and support the efficiency of existing advertising, such as billboard advertising or high street leafleting, as well as on its own via being placed in stores or main locations.

Appropriate Places to Use
Point of sale (POS) Promotions If Bluetooth device is fitted in a shop, people with Bluetooth enabled technology will automatically receive message from the store. It might be special promotion and is often enough to cheer the recipient to visit the store.
Field Promotions moveable units can be carried by promotional staff, automatically sending Bluetooth messages to anyone within the locality of the staff. This is specifically effective when joint with leafleting.
Billboard Advertising By fitting Bluetooth transmission device with billboard poster you will be able to interact with the people with the locality of your poster.

How much does it cost?
Real potential of Bluetooth marketing lies in its low price. Unlike SMS marketing it charge nothing to send message via Bluetooth. This is also known as Bluetooth mobile marketing. Bluetooth marketing companies earn their money via keeping their Bluetooth marketing devices in center locations like retail stores and selling advertising space on them.

BluetoothMarketing.ae is an innovative Mobile Marketing service offered by Image Matters Advertising. Whether you are looking for Bluetooth Mobile Marketing or POS promotions, use Bluetooth Marketing services to get best possible results.

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What exactly is Internet Affiliate Marketing and how does it work exactly?
What exactly are the duties of an Affiliate Management Consultant?
That is almost good for marketers. How about consumers those sometimes feel inconvenient with those useless promotional texts? How to manage Mobile marketing indeed?

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Article Tags:
bluetooth marketing, mobile marketing, bluetooth mobile marketing, proximity marketing

Part 1: Introduction to Mobile Marketing

Bluetooth Marketing Pod — Wed, 23 Feb 2011 19:13:38 +0000

Mobile is now finally beginning to deliver on its promise to advertisers. The mobile marketing industry has long predicted the arrival of broadband mobile internet and rich multimedia phones in mass, and we are now seeing consumers understanding, interest and use of these technologies deepening daily. In this video we examine what exactly is Mobile Marketing, how did it start, the current mobile marketing landscape, mobile strategy concepts, tactical solutions & typical results organizations may expect from their mobile campaigns.

Advertise your business with the fastest growing, most convenient way to reach your customers and increase your sales, text45555. Consumers enjoy text marketing because they control who contacts them. Merchants enjoy text marketing because they reach the most interested customers.
Video Rating: 5 / 5

BlueCover Device. Annex 1 (Internet options, battery, antennas, flash drive)

Bluetooth Marketing Pod — Sat, 22 Jan 2011 16:23:27 +0000

	BlueCover Device. Annex 1 (Internet options, battery, antennas, flash drive) Our device enhances the mobile marketing, mobile advertising and implements an entirely new form of communication with consumers. Bluetooth-marketing allows you to send any electronic information (advertising images, music, programs, newsletters, etc.) to a mobile phone, PDA, laptop or other device equipped with a Bluetooth-module, as well as to receive a reply from the consumers totally free of charge. We are introducing real next-generation technology, the only device for mobile marketing that supports Bluetooth 3.0, monitoring, management, statistics, OMS (Order Management System) and CMS (Content Management System) — and all this can be controlled via the most easy-to-use, yet powerful, on-line marketing tools management system — BAS (Bluetooth Advertising System). BlueCover Device — is the only bluetooth marketing device with the effective radius of 300 meters (900 meters optionally). BlueCover Device — is more than just plain messages, it also has Wi-Fi and Bluetooth Internet access points, FM radio, acceptance and servicing of orders, ticket booking, etc.	From:bluecover1 Views: 256 0 ratings
	Time:06:30	More inScience & Technology

BlueCover Soft . Software for Bluetooth Proximity Marketing and Advertising

Bluetooth Marketing Pod — Sat, 22 Jan 2011 15:23:41 +0000

	BlueCover Soft . Software for Bluetooth Proximity Marketing and Advertising Our software enhances the mobile marketing, mobile advertising and implements an entirely new form of communication with consumers. Bluetooth-marketing allows you to send any electronic information (advertising images, music, programs, newsletters, etc.) to a mobile phone, PDA, laptop or other device equipped with a Bluetooth-module, as well as to receive a reply from the consumers totally free of charge. We are introducing real next-generation technology, the only device for mobile marketing that supports Bluetooth 3.0, monitoring, management, statistics, OMS (Order Management System) and CMS (Content Management System) — and all this can be controlled via the most easy-to-use, yet powerful, on-line marketing tools management system — BAS (Bluetooth Advertising System). BlueCover Device — is the only bluetooth marketing device with the effective radius of 300 meters (900 meters optionally). BlueCover Device — is more than just plain messages, it also has Wi-Fi and Bluetooth Internet access points, FM radio, acceptance and servicing of orders, ticket booking, etc.	From:bluecover1 Views: 447 1 ratings
	Time:06:55	More inScience & Technology

Mobile Marketing-Market to Cell Phones-FREE!

Bluetooth Marketing Pod — Fri, 21 Jan 2011 06:14:39 +0000

	Mobile Marketing-Market to Cell Phones-FREE! mjkcomm.com Download the book, "Marketing your Business to Cell Phones-FREE!" mobile marketing,akron,Cleveland,oh,Ohio,text marketing,wireless marketing,mobile campaign,mobile promotions,mobile advertisement,proximity marketing	From:mjkcomm Views: 14 0 ratings
	Time:00:20	More inHowto & Style

Mobile Marketing: Finding Your Customers No Matter Where They Are

Bluetooth Marketing Pod — Sat, 04 Dec 2010 16:58:14 +0000

Mobile Marketing

Finding Your Customers No Matter Where They Are

Use Mobile Marketing to Supercharge Brands, Sales, and Profits!

Using brand-new mobile marketing techniques, you can craft campaigns that are more personal, targeted, immediate, measurable, actionableand fun! Now, one of the field’s leading pioneers shows exactly how to make mobile marketing work for your business. Cindy Krum cuts through the hype, revealing what’s workingand what isn’t. She guides you through identifying the right strategies and tactics for your products, services, brands, and customers…avoiding overly intrusive, counterproductive techniques…and how to successfully integrate mobile into your existing marketing mix. Above all, Krum shows you how to effectively execute on your mobile marketing opportunitiesdriving greater brand awareness, stronger customer loyalty, more sales, and higher profits.

Topics include

Getting started fast with mobile marketing

Understanding the international mobile marketing landscape

Targeting and tracking the fast-changing mobile demographic

Taking full advantage of the iPhone platform

Leveraging mobile advertising, promotion, and location-based marketing

Building micro-sites and mobile applications

Performing search engine optimization for mobile sites and applications

Building effective mobile affiliate marketing programs

Integrating online and offline mobile marketing

Avoiding mobile marketing spam, viruses, and privacy violations

Previewing the future of mobile marketing

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Quick Write Ways to Early-Bird Income in Mobile Marketing

Bluetooth Marketing Pod — Tue, 23 Nov 2010 04:59:40 +0000

We are all, no doubt, in the morning of mobile marketing.

In this mobile morning, there has been the buzz already about the innovative bang with which mobile marketing has arrived.

Also, its roaring wonders are so much clamored. It must not be surprising to see individuals and businesses in the frenzy of mobile marketing opportunities. As more glamour builds for the mobile marketing industry, there is no better time for writers to have a deep look into the promises of this ground-breaking mega industry.

Doing that should not be an end in itself but a means for building early bird incomes writing on the untapped niches in the beseeching marketing industry. This special report announces the emergency now calling all writers to write for mobile’. The info-products to be provided, how to write them in a simple style, reasons why the products will be desperately bought, three rare commands to be followed to write unusually smart and fast, top mobile niches and templates of squeeze topics are all offered by this special report all in a straight talk manner.

If you have ever cherished making early-bird cash writing for a new mega industry, this report is a must for you.

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Social Frontier™ :: SocialWendy on Mobile Marketing in 2010

Bluetooth Marketing Pod — Tue, 23 Nov 2010 04:01:06 +0000

Author: SocialWendyGroup

Keywords:

Added: November 21, 2010

Quick Write Ways to Early-Bird Income in Mobile Marketing

Bluetooth Marketing Pod — Mon, 22 Nov 2010 15:43:07 +0000

We are all, no doubt, in the morning of mobile marketing.

In this mobile morning, there has been the buzz already about the innovative bang with which mobile marketing has arrived.

Also, its roaring wonders are so much clamored. It must not be surprising to see individuals and businesses in the frenzy of mobile marketing opportunities. As more glamour builds for mobile marketing, there is no better time for writers to have a deep look into this new but mega industry regarding the cash gains awaiting them.

Doing that should not be an end in itself but a means to building early bird incomes just by writing simple short reports on untapped niches in mobile marketing industry. Aiming all sorts of writers, this is what this special report teaches in a straight talk manner.

Visit merchant

Mobile Marketing Free Market Report

Bluetooth Marketing Pod — Tue, 09 Nov 2010 17:14:50 +0000

Author: TheIdeaBay

Keywords:

Added: October 21, 2010

Mobile Marketing-Market to Cell Phones-FREE!

Bluetooth Marketing Pod — Thu, 14 Oct 2010 22:09:22 +0000

Author: mjkcomm

Keywords:

Added: October 13, 2010

2Call Mobile Marketing, Bluetooth Marketing, Marketing via Bluetooth

Bluetooth Marketing Pod — Fri, 01 Oct 2010 01:20:17 +0000

Author: 2callcombr

Keywords:

Added: September 27, 2010

Rapid Response Mobile Marketing

Bluetooth Marketing Pod — Sun, 27 Jun 2010 23:03:19 +0000

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Added: June 25, 2010

Rapid Response Mobile Marketing

Bluetooth Marketing Pod — Sun, 27 Jun 2010 10:59:56 +0000

Author: rapidresponsesms

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Added: June 25, 2010

Mobile Marketing ALVO/BIG BEN

Bluetooth Marketing Pod — Fri, 18 Jun 2010 23:25:55 +0000

Author: alexandrealvo

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Added: June 17, 2010

Mobile Marketing Jobs | Lawyer Traffic

Bluetooth Marketing Pod — Fri, 04 Jun 2010 08:09:53 +0000

Author: mobiletraffic19

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Added: June 3, 2010

Mobile Marketing Companies | Mobile Speed Camera

Bluetooth Marketing Pod — Thu, 03 Jun 2010 18:06:51 +0000

Author: mobiletraffic83

Keywords:

Added: June 2, 2010

Long Range Bluetooth Mobile Marketing System

Bluetooth Marketing Pod — Sat, 22 May 2010 11:07:54 +0000

US $728.00
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Bluetooth Proximity Mobile Marketing System

Bluetooth Marketing Pod — Sat, 08 May 2010 14:22:38 +0000

US $659.00
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Long Range Bluetooth Mobile Marketing System

Bluetooth Marketing Pod — Tue, 04 May 2010 20:10:13 +0000

US $728.00
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O Infiltrado – SmartBuy Wines – MooH Mobile Marketing + Mohallem/Artplan

Bluetooth Marketing Pod — Thu, 22 Apr 2010 08:59:23 +0000

Author: MooHMobile

Keywords:

Added: April 19, 2010

Torpedos de Voz e Texto , SMS , Mobile Marketing visite www.sms- …

Bluetooth Marketing Pod — Tue, 02 Mar 2010 00:43:17 +0000

Author: smsevoz

Keywords:

Added: February 17, 2010

Torpedos de Voz e Texto , SMS , Mobile Marketing visite www.sms-voz.com.br

Bluetooth Marketing Pod — Sat, 20 Feb 2010 12:38:35 +0000

Author: smsevoz

Keywords: Bluetooth Marketing Proximity Marketing Mobile Marketing Torpedos Torpedos de Voz Torpedos de SMS SMS www.sms-voz.com.br

Added: February 17, 2010

Torpedos de Voz e Texto , SMS , Mobile Marketing visite www.sms-voz.com.br

Bluetooth Marketing Pod — Sat, 20 Feb 2010 07:38:28 +0000

Author: smsevoz

Keywords: Bluetooth Marketing Proximity Marketing Mobile Marketing Torpedos Torpedos de Voz Torpedos de SMS SMS www.sms-voz.com.br

Added: February 17, 2010

Bluetooth Marketing, Proximity Marketing, Mobile Marketing www.sms-voz.com …

Bluetooth Marketing Pod — Fri, 19 Feb 2010 13:41:24 +0000

Author: smsevoz

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Added: February 17, 2010

Bluetooth Marketing, Proximity Marketing, Mobile Marketing www.sms-voz.com.br

Bluetooth Marketing Pod — Fri, 19 Feb 2010 11:32:01 +0000

Author: smsevoz

Keywords: Bluetooth Marketing Proximity Marketing Mobile Marketing Torpedos Torpedos de Voz Torpedos de SMS SMS www.sms-voz.com.br

Added: February 17, 2010

Be-Blue Advance Mobile Marketing

Bluetooth Marketing Pod — Sat, 16 Jan 2010 12:06:58 +0000

Author: razotangassi

Keywords: www.be-blue.com.mx

Added: January 14, 2010

Proximity Blue Mobile Marketing & Solutions Agency

Bluetooth Marketing Pod — Sun, 10 Jan 2010 10:53:45 +0000

Author: ProximityBlue

Keywords: Mobile Marketing Bluetooth Web Applications Proximity Agency NYC Technology Location-Based

Added: January 6, 2010

Clipe 2Call Mobile Marketing

Bluetooth Marketing Pod — Mon, 14 Dec 2009 13:12:40 +0000

Author: 2callcombr

Keywords: Bluetooth Mobile Marketing 2Call A

Jump Ahead Media Website Design, Seo, internet marketing, mobile marketing

Bluetooth Marketing Pod — Fri, 09 Oct 2009 15:07:08 +0000

Author: jumpaheadmedia

Keywords: jump ahead media website design plymouth web design plymouth ecommerce plymouth seo plymouth website design tavistock

Added: October 6, 2009

Jump Ahead Media Website Design, Seo, internet marketing, mobile marketing

Bluetooth Marketing Pod — Thu, 08 Oct 2009 09:44:18 +0000

Author: jumpaheadmedia

Keywords: jump ahead media website design plymouth web design plymouth ecommerce plymouth seo plymouth

Added: October 6, 2009

Insqribe video 2nd video blog 090922

Bluetooth Marketing Pod — Tue, 22 Sep 2009 05:51:57 +0000

Author: insqribe

Keywords: insqribe danny housseas nick gonios proximity marketing mobile marketing qr code 2d code location aware location based services

Added: September 21, 2009

2CallSJC

Bluetooth Marketing Pod — Fri, 11 Sep 2009 05:12:14 +0000

Author: 2callcombr

Keywords: Mobile Marketing Bluetooth Marketing Marketing via Bluetooth Bluetooth Proximity 2Call Marketing para celular

Added: September 9, 2009

Bluetooth Marketing, Proximity Marketing 2Call , Mobile Marketing

Bluetooth Marketing Pod — Thu, 10 Sep 2009 13:34:08 +0000

Author: 2callcombr

Keywords: Mobile Marketing Bluetooth Marketing Marketing via Bluetooth Bluetooth Proximity 2Call Marketing para celular

Added: September 9, 2009

Blue2media

Bluetooth Marketing Pod — Thu, 03 Sep 2009 01:30:01 +0000

Author: blue2media

Keywords: proximity marketing bluetooth advertising blue2media mobile marketing mobile advertising bluetooth software software free download mobile phone cell phone free advert design commercial design 3gp best in class voted no1 worldwide media messaging

Added: September 1, 2009

Blue2media Free Mobile Marketing

Bluetooth Marketing Pod — Tue, 25 Aug 2009 18:25:22 +0000

Author: blue2media

Keywords: News proximity marketing bluetooth advertising blue2media mobile marketing mobile advertising bluetooth software software free download mobile phone cell phone free advert design commercial design 3gp best in class voted no1 worldwide media messaging no1

Added: July 9, 2009

Proximity Marketing, Bluetooth Advertising, Mobile Marketing

Bluetooth Marketing Pod — Wed, 19 Aug 2009 08:24:02 +0000

Why Use Proximity Advertising? – by

Bluetooth Marketing Pod — Wed, 19 Aug 2009 02:15:06 +0000

Every business struggles to find new ways to reach potential customers that won’t drain profits before they can even accumulate. Some businesses try mobile marketing, some try print ads, some try bill boards. Here’s why they are not as effective.

Mobile Marketing Versus Proximity Ads

Mobile marketing can be an effective tool, if you have the mobile phone numbers of your prospective clients and customers. If you don’t have the mobile phone numbers of the clients, this type of advertising in useless. In addition to requiring mobile phone numbers, each text to the client is costing the client, this can be annoying to the client. Even with a great sale, some mobile phone owners are very testy when it comes to their mobile phone bills and added charges. If you are trying to get customers, annoying them is not the way to go. Proximity ads require no mobile phone numbers and do not charge for the ads. Also because the receiver permits the ad in the first place, they are in essence requesting it, which means they shouldn’t be annoyed by an ad they asked for in the first place.

Print Ads Versus Proximity Ads

Print ads can be great because they are brightly colored and reach a wide population. There is one thing wrong with print ads, however, the volume in which they go out. So many companies bombard potential customers with print ads. Some people are so fed up with the amount of junk mail that many times a print ad is thrown in the trash before it can even be read. Your sales campaign cannot work if people do not see or hear about it. With proximity ads, it goes to people who want to see it without annoying those who do not want to see it. Not to mention the target audience. With print ads, you don’t even know if the people looking at them would ever purchase from you. With proximity ads, they are already in your business. You already know they shop there, so you know you are targeting the right audience.

Bill Boards Versus Proximity Ads

Bill boards can reach a lot of people if they are in the right area. Even then, the most traveled streets are so busy that people are paying more attention to the road then your bill board and before you know it, thousands have driven by your bill board concentrating on the meeting they are about to attend or the cell phone call they are on, that they haven’t even seen your bill board advertising the best sale you have ever had. Then there are those who have seen the ad while they are on their way somewhere else and think it is a great sale and will go there some other time. Then they forget so some other time never comes.

Proximity Ads are better for your business because they do not cost the potential customer, they do not require mobile phone numbers, they get viewed by those who actually want to see them and they target an audience that you know is there to shop in your business or at least potentially shop in your business instead of people who may not even need or want what you are selling.

Car Dealership Proximity Marketing Bluetooth Advertising Mazda

Bluetooth Marketing Pod — Mon, 17 Aug 2009 14:43:19 +0000

Author: blue2media

Keywords: car dealership car sales auto sales news proximity marketing bluetooth advertising blue2media mobile marketing mobile advertising bluetooth software software free download mobile phone cell phone free advert design commercial design 3gp best in class voted no1 worldwide media messaging no1

Added: July 13, 2009

Chinese Restuarant Bluetooth Proximity Marketing Advertising

Bluetooth Marketing Pod — Mon, 17 Aug 2009 09:04:02 +0000

What is Proximity Marketing? – by

Bluetooth Marketing Pod — Sat, 15 Aug 2009 23:45:26 +0000

So what is Proximity Marketing you ask? Well, Wikipedia defines it as…”the localized wireless distribution of advertising content associated with a particular place. Transmissions can be received by individuals in that location who wish to receive them and have the necessary equipment to do so”. Well at a high level, that is correct but they make it sound so dull. Proximity marketing is a relatively new medium used to promote establishments via advertising and marketing businesses by sending content to consumers’ mobile phones. The technology is thru Bluetooth and almost all phones have it these days. Bluetooth is a wireless transmission frequency used to send content short distances. The beauty of using this method is that no mobile provider is needed to push content to mobile phones.

So how does this all work? Retailers, Shopping Malls, venues with high traffic place Bluetooth wireless transmitters in certain areas where they would like to push content. They are connected to a Bluetooth server either via cables or thru Wi-Fi. An advertisement such as a text message or a video or digital coupon is created and sent to Bluetooth transmitters. When a shopper with the Bluetooth feature turned on and comes in range of the transmitter, they get sent a request to receive ad content. If they accept the advertisement is sent to them. If they deny, then nothing gets sent. Once they receive a coupon for example, they can take it to the retailer show them the coupon and redeem it right there! The bar coding system the retailer uses can scan the bar code and provide the consumer with the savings right there. The consumer can also send the coupon to another person so they can redeem it as well. There has been a big debate about advertising in the mobile medium. Some people think that ad content should not be sent to mobile phones as it may be considered an invasion of privacy. Mobile phones are considered the most personal device used today since they send and receive calls and messages only to those who share their number. Others think that the next big thing will be mobile marketing and early indications show that this may very well be the case by the way ring tones, music and iPhone applications are being developed and downloaded.

Why implement Proximity Marketing? Well, if you’re a retailer, you want to place relevant ads into the hands of shoppers who are right outside your establishment. If you’re a shopping mall manager you want to implement proximity marketing services to attract retailers and also increase foot traffic. Once consumers know that there is a proximity marketing infrastructure set up and they can get money saving coupons to them in their hands then they will want to come back and spread the word to their friends and families. If you own and operate or manage other venues like restaurants, bars and entertainment parks, then this is provides an opportunity to send specials, one time notices, announcements to your patrons and increase traffic and revenue that particular day.

Proximity Marketing does not have to be expensive. Some companies actually provide the equipment for free and do all of the work for you. For more information on how to set up proximity marketing, go to site http://www.macromobil.com

Tattoo Proximity Marketing Video by Blue2media

Bluetooth Marketing Pod — Sat, 15 Aug 2009 21:40:11 +0000

Estate Agents Real Estate Proximity Marketing by Blue2media

Bluetooth Marketing Pod — Sat, 15 Aug 2009 19:05:32 +0000

Barbers Bluetooth Advertising Blue2media

Bluetooth Marketing Pod — Sat, 15 Aug 2009 17:40:28 +0000

Author: blue2media

Keywords: Barbers hair dressers stylist hair proximity marketing bluetooth advertising blue2media mobile marketing mobile advertising bluetooth software software free download mobile phone cell phone free advert design commercial design 3gp best in class voted no1 worldwide media messaging no1

Added: July 15, 2009

Proximity Marketing, Bluetooth Advertising by Blue2media

Bluetooth Marketing Pod — Sat, 15 Aug 2009 15:43:17 +0000

Proximity Marketing, Bluetooth Advertising by Blue2media

Bluetooth Marketing Pod — Sat, 15 Aug 2009 00:14:39 +0000

Nail Bar Bluetooth Advertising Video

Bluetooth Marketing Pod — Thu, 13 Aug 2009 20:18:10 +0000

Author: blue2media

Keywords: Nail bar nail art news proximity marketing bluetooth advertising blue2media mobile marketing mobile advertising bluetooth software software free download mobile phone cell phone free advert design commercial design 3gp best in class voted no1 worldwide media messaging no1

Added: July 12, 2009

Renault

Bluetooth Marketing Pod — Thu, 13 Aug 2009 18:42:23 +0000

Author: blue2media

Keywords: Renault news latest proximity marketing bluetooth advertising blue2media mobile marketing mobile advertising bluetooth software software free download mobile phone cell phone free advert design commercial design 3gp best in class voted no1 worldwide media messaging no1 car

Added: July 9, 2009

The Concept of Bluetooth and Proximity Marketing – by

Bluetooth Marketing Pod — Thu, 13 Aug 2009 18:30:04 +0000

DUBLIN, Ireland — Research and Markets(http://www.researchandmarkets.com/research/e3d2cd/proximity_marketin) has announced the addition of the “Proximity Marketing with Bluetooth” report to their offering.

Proximity marketing using Bluetooth is an enormously powerful tool and, although seemingly complex technically, ethically and legally, following a few basic principles can ensure success. This report introduces the reader to Bluetooth marketing, and describes in detail the concept of proximity marketing, detailing what it can and can’t deliver.

The legal and ethical use of Bluetooth is investigated, and the accepted levels of consent are discussed.

The report spells out 12 steps, a checklist that advises marketers on all the considerations that should be part of the due diligence performed as part of a Bluetooth marketing campaign. The closer the steps are adhered to, the greater the chance of a successful campaign. It also details ways to measure the success of a project.

The report concludes with a technical overview of the implementation of a campaign, including a guide to buying in Bluetooth marketing products and services.

Key Findings:

* Consumers are 50% more likely to accept Bluetooth marketing if you have a poster describing the activity than without
* Bluetooth Marketing is able to target an audience with pinpoint accuracy, based on location
* While it is legal to broadcast Bluetooth messages to anybody, without permission, the Direct Marketing Association recommends more strict guidelines for this sort of communication
* The public’s understanding of Bluetooth technology has improved greatly in the last two years
* Big media agencies are still wary of the technology, and traditional media buyers are yet to routinely include it in their media planning
* When best practice is followed, there is little chance of users considering the communication as spam
* The area in which you use Bluetooth is very important, it should never be a public space, only commercial
* The cost of implementing a Bluetooth campaign is always more predictable and usually lower than SMS campaigns

Audience:

Marketing Professionals: Anyone considering using Bluetooth as a marketing channel will benefit from this in-depth guide covering best practice, step-by-step campaign design, legislative and regulatory impacts and practical examples of successful Bluetooth proximity marketing campaigns.

If you are considering using Bluetooth for a future marketing campaign – start here first!

Marketing and Media Agencies: Are your clients asking for new and creative ways to reach target audiences without the expense and complexity of location based mobile marketing? Bluetooth proximity marketing is a great alternative. This guide will help you understand how to use Bluetooth proximity marketing to maximize the return on your client’s investment – while ensuring best practice and legislative and regulatory compliance.

Bluetooth Proximity Marketing Providers: This report can be a great sales tool to help you explain Bluetooth proximity marketing to your clients – as a source of great examples of working Bluetooth campaigns – and as a benchmark for your own business practices. The report also includes the results from a January 2009 survey of 1000 UK consumer’s on their attitudes towards Bluetooth as a technology and acceptance of Bluetooth marketing – again providing you with more data to enhance your sales efforts!

Mobile Marketing Consultants: In general Bluetooth marketing is relatively well understood by mobile marketing consultants – but this is the first in-depth report covering the details of the best and most effective campaigns, consumer insights into perception of Bluespam, best practice for campaign design and execution – and legislative and regulatory compliance.

An absolute must to ensure your clients get the best advice when it comes to Bluetooth proximity marketing.

Mobile Technology Specialists: You know how to use Bluetooth for pairing your headset or your car kit – and you can even swap last night’s party pics over Bluetooth – but how is Bluetooth being used for marketing? What is the basis for the Bluetooth standard? Where is Bluetooth going next? Although primarily focused towards the marketing community – the report packs enough punch to keep the technologists interested right through to the end.

For more information visit http://www.researchandmarkets.com/research/e3d2cd/proximity_marketin