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Home Page > Technology > Proximity Marketing: A Revolutionary Way to Marketing

Proximity Marketing: A Revolutionary Way to Marketing

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Posted: Jun 05, 2009 |Comments: 0
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Ever since its inception, Proximity Marketing has caught the imagination of advertisers.
It has very soon become one of the preferred ways of advertising. A lot of this can be attributed to the unparalleled advantages that Proximity solutions have to offer. This article aims at discussing some advantages of Proximity Marketing that simply cannot be ignored.

Enormous Potential With around 4.1 billion mobile phones subscriptions in the world, Proximity Marketing has more potential than any other mode of marketing (there are about 1.8 billion Television sets in the world and about 1.4 billion people read a newspaper daily).

This potential is only set to increase in the future – Mobile phones are being purchased at the rate of about 1000 every minute. It took around 20 years to reach the billionth subscriber, around 40 months for the second and only 24 months for the third.

Targeted Reach Proximity Marketing is more targeted than TV and newspaper advertising in a sense that it allows for sending information to people who are most likely to bring you business. More targeted reach transforms into better profitability.

Simple to market As compared to other modes of advertising, Proximity Marketing is much easier. It is hassle free and requires minimal time and efforts.

Allows for editing messages almost instantly One of the Hallmarks of Proximity Marketing is that not only are the messages easy to create, they are also easy to edit. Easy editing further simplifies the process as one can use an old message, tweak it a little and a new message is ready.

No Recurring costs Proximity Marketing is almost free, there are no recurring costs. As the number of cellular connections increase; your marketing efficiency increases.

On a whole, Proximity Marketing has got everything that a marketer can dream of: Vast potential (present and future), targeted reach, no-recurring costs, and simple to start off and even simpler to continue.

No wonder that it has emerged as a revolutionary advertising method in the new millennium.

To learn more about Proximity Marketing, Proximity Solutions, and Proximity Marketing Software visit www.Proximity-Ads.com.

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Garrett -
About the Author:

Garrett Amans is associated with Cell Phone Advertising from last few years. He holds a master’s degree in business administration. To know more about Cell Phone Advertising, BT Marketing, Proximity Marketing,Mobile Marketing Advertising visit www.proximity-ads.com

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I am working as customer relation and training and development specalist. i need to creat some new ways for marketing and i don’t have any new ideas. can u help me to find some ideas to show my manage
What are the different ways to segment a consumer market?
Why is outsourcing such an attractive way for firms to tap into foreign markets? what are the risks of foreign outsourcing?

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Source: http://www.articlesbase.com/technology-articles/proximity-marketing-a-revolutionary-way-to-marketing-955701.html

Article Tags:
cell phone advertising, bt marketing, proximity marketing, proximity solutions

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Find More Proximity Marketing Articles

• Compatible with all Bluetooth-enabled phones
• Features Bluetooth version: 2.0 + EDR
• Up to 6 hours of talk time
• 200-hour standby time

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Out-of-home media is a $5.5 billion dollar industry.* There are 23 million local businesses who are looking for a cost-effective way to drive more customers through their doors Drive sales by offering digital delivery of coupons and promotional material. :: Encourage repeat visits so users can acquire new or updated content. :: Increase loyalty through redemption opportunities and loyalty programs. :: Extend the brand beyond the retail location. :: Lower the dependence on expensive paper-based marketing material.:: Enhanced retail experience. :: Enhanced level of personalization. :: Consumers can store content on these devices for later viewing. :: Consumers can receive exclusive content distributed only at select locations. :: Consumers can help with viral marketing process by transferring the acquired content to other mobile devices with ease. Imagine how a few Bluetooth marketing means customers gain access to vital information about products and services on-demand. Plus, this Bluetooth-enabled technology allows retailers and service operators to encourage viral marketing.

Using Bluetooth’s wireless technology, this remarkable contextual marketing system can be easily deployed to a wide variety of locations, including (but not limited to):

:: Airports :: Apartment Buildings Near Busy Streets :: Auto Sales :: Banks :: Billboards :: Bus Shelter Posters :: Church Campuses :: Concerts :: Hospitals :: Hotels and Resorts :: Kiosks :: Large Shopping Malls :: Medical Plazas :: Nightclubs and Bars :: Outdoor Billboards :: Public Spaces :: Restaurants :: Retail Locations :: Sports Arenas :: Subway Station Posters :: Technical Schools :: Theatres (opera, shows, etc.) :: Tradeshows :: University and College Campuses

You are free to use this article for reproduction as long as you do not change the URL. For more info on this subject visit: http://www.vipmobiletext.com

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• Motorola headset offers first-rate design and an elegant small size at an affordable price
• Cellular phone accessory is petite and lightweight
• Cell phone earpiece fits easily in your pocket or straps onto your bag or purse
• Place the H680 in the case and plug in your wall charger or car charger (sold separately) to power the headset
• The clear cover can be removed to act as a desktop stand or for easy access in the car
• Interchangeable ear buds and a rotating ear hook help provide unrivaled wearing comfort and audio quality
• This mini powerhouse also offers big talk times of up to 8 hours
• On/Off, call, and volume buttons Petite and lightweight
• TrueComfort ear bud cushion options customize fit
• Magnets snap headset into case
• Special speaker design improves sound clarity
• Universally compatible with over 200 Bluetooth enabled phones
• Exclusive technology helps simplify connecting to your compatible
• Bluetooth enabled device
• Up to 8 hours of talk time or 8 days standby time
• Up to 10m (33ft) wireless range with your compatible Bluetooth enabled phone

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The mobile phone has revolutionised everyday life as well as the way we do business. A less well-known fact is that it also opens up fantastic opportunities for interaction between companies and their customers.

The following statistics clearly demonstrate the fantastic take-up of Text Messaging, or SMS (Short Messaging Service), in the consumer market:

-Over 20 billion text messages were sent in the UK in 2003 (Mobile Data Association)
-Over 25 billion text messages were sent in the UK in 2004 (Mobile Data Association)
-Expected growth for 2005 to reach 30 billion text messages (Mobile Data Association)
-56% of direct marketers are planning regular SMS use this year (Forrester)

Over the past few years, text messaging has become by far the most popular mobile data service, and mobile marketing has established itself as an attractive medium in terms of entry cost, response rates and interactivity. We will see it become an increasingly important element in the communications mix in the future.

SMS as a Marketing Tool

For marketers SMS opens up completely new opportunities. Provided recipients have actively opted-in to a service or promotion, an SMS campaign is very well received. The results speak for themselves: recall rates of 60-90% and response rates of 5-20% are often achieved. This is why SMS is becoming incredibly popular to use as one of the many components in an integrated marketing campaign. Still, this medium is very much in its infancy, and the sky is the limit. The following factors will drive the future growth of mobile marketing:

-Further adoption of text messaging among older age segments
-Introduction of further content and services available only on mobile phones (ring tones, alerts, logos, pictures etc)
-Introduction of new standards and formats that offer a richer user experience and further interactivity (MMS with colour and sound, polyphonic ring tones etc)

The bottom line is, mobile phones are becoming an integral part of the social fabric. As such we strongly believe in the power of mobile marketing!

Case Studies

An East-end Pub using SMS to market theme nights

A small east-end pub wanted to increase the turnout to their pub during week. So they decided to create theme nights for both Tuesday and Wednesday. During the weekend they had membership sign-ups to the SMS TXTing service.

Using a web-based interface, the pub owner would prepare a text message the night before the event and send it to his database of members, usually offering a 50% off discount if the member would show up with that text message. It proved a great success with 27% of those who received the text message showing up at the pub.

A London-based security company – Off-site SMS timesheets

A London-based security company, wanted to centralise and automate their timesheet system for all of their off-site security officers. At each site a supervisor was provided with a mobile phone with an allocated monthly amount of SMS text credits.

Using SMS technology, the supervisor would text a keyword and a badge number for each security officer as they arrived on site. This SMS text message was sent to a central database which updated the individual security officer’s timesheet. As each officer left the site at the end of the day, the supervisor would again text a keyword with the badge number to the provided number. This cut the entire process of timesheet collection (sometimes taking 48 hours) to 0 hours as the database provided the administration with a live feed. This process also ensured that records were accurate and never lost.

A London nightclub news website – provide daily what’s on tonight SMS Textback Service

A London nightclub news website wanted to provide their members with the ability to find out what bars and nightclubs were open on any given day, without having to browse the website as well as convince bars and nightclubs to advertise on the website

Using reverse billing and textback, the website provided its users with the ability to find out this information. Users would text a particular keyword in their mobile handset and then send this message to a defined short code (i.e. 83999). A set amount was then immediately deducted from the users phone either pay-as-you-go or from their monthly contract. The user would then receive an instant SMS message with all of the particular nightclubs that were open that evening.

By using this type of advertising the website was able to increase its sales for advertisers on its site by 40% in first quarter alone.

2cast4 – SMS artist textback service for casting/booking application

2cast4, an application service software provider for agents in the media and advertising industries working in film, television and photography, wanted to provide casting agents a fast and efficient way to communicate with their artists in order to find out if they were available for castings.

By using a combination of Web and SMS technology, 2cast4 leads the industry in casting solutions. Casting agents enter all of the casting job details into a database and then query the database for artist matches based on set criteria. Then those short-listed can be sent an instant SMS message. The casting agent only enters the message once, but it is personalised and sent to all of the relevant artists. Upon receipt of the SMS text message, the artist simply replies to the text with either yes or no. The message is then routed back to the database and updates the records immediately. This solution provided the casting agents with time/cost-saving efficiency while ensuring accurate records.

A digital media company – Multimedia via SMS and WAP

A London-based digital media company wanted to provide their users with the ability to choose from several different media and by sending a text message to a given short code (i.e. 83999), an automatic WAP service message was sent back to the user for them to download the file (i.e. MID, MP3, 3GP).

Using a web interface, the digital media company was able to upload their media files straight to a web server, while also storing the file information in a database. All SMS requests, WAP service messages and downloads were tracked by the database, as were user information like mobile number, mobile network, mobile handset, WAP IP address, file requested, file downloaded, and date. Through use of this tracking system the digital media company was able to compile important user marketing information.

Conclusion

Mobile marketing is a new addition to the media mix, with great opportunities for direct interaction with customers and cost-effective data collection. Leading brands have adopted this medium and the number of companies actively using mobile marketing in their marketing strategies is growing rapidly.

Selecting a supplier that understands the medium as well your requirements is key to success – we hope that this overview will help you to make the most out of this exciting media channel. For further information and case studies from your industry, please see www.unilabplus.com, www.i-multimarket.co.uk or contact Stefanos Cunning at Unilabplus Ltd London office.

Director of Unilabplus Ltd, a London-based online business management software house.