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Home Page > Technology > Proximity Marketing: A Revolutionary Way to Marketing

Proximity Marketing: A Revolutionary Way to Marketing

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Posted: Jun 05, 2009 |Comments: 0
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Ever since its inception, Proximity Marketing has caught the imagination of advertisers.
It has very soon become one of the preferred ways of advertising. A lot of this can be attributed to the unparalleled advantages that Proximity solutions have to offer. This article aims at discussing some advantages of Proximity Marketing that simply cannot be ignored.

Enormous Potential With around 4.1 billion mobile phones subscriptions in the world, Proximity Marketing has more potential than any other mode of marketing (there are about 1.8 billion Television sets in the world and about 1.4 billion people read a newspaper daily).

This potential is only set to increase in the future – Mobile phones are being purchased at the rate of about 1000 every minute. It took around 20 years to reach the billionth subscriber, around 40 months for the second and only 24 months for the third.

Targeted Reach Proximity Marketing is more targeted than TV and newspaper advertising in a sense that it allows for sending information to people who are most likely to bring you business. More targeted reach transforms into better profitability.

Simple to market As compared to other modes of advertising, Proximity Marketing is much easier. It is hassle free and requires minimal time and efforts.

Allows for editing messages almost instantly One of the Hallmarks of Proximity Marketing is that not only are the messages easy to create, they are also easy to edit. Easy editing further simplifies the process as one can use an old message, tweak it a little and a new message is ready.

No Recurring costs Proximity Marketing is almost free, there are no recurring costs. As the number of cellular connections increase; your marketing efficiency increases.

On a whole, Proximity Marketing has got everything that a marketer can dream of: Vast potential (present and future), targeted reach, no-recurring costs, and simple to start off and even simpler to continue.

No wonder that it has emerged as a revolutionary advertising method in the new millennium.

To learn more about Proximity Marketing, Proximity Solutions, and Proximity Marketing Software visit www.Proximity-Ads.com.

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Garrett -
About the Author:

Garrett Amans is associated with Cell Phone Advertising from last few years. He holds a master’s degree in business administration. To know more about Cell Phone Advertising, BT Marketing, Proximity Marketing,Mobile Marketing Advertising visit www.proximity-ads.com

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Make your Pc Bluetooth Compatible With Bluetooth Dongle

Bluetooth Marketing Pod — Wed, 23 Feb 2011 19:13:46 +0000

Make your Pc Bluetooth Compatible With Bluetooth Dongle

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Home Page > Technology > Communication > Make your Pc Bluetooth Compatible With Bluetooth Dongle

Make your Pc Bluetooth Compatible With Bluetooth Dongle

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Posted: Aug 18, 2007 |Comments: 0
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Technology is developing at an alarming rate each day. It constantly keeps throwing up unexpected but pleasant surprises for the increasing group of technology savvy people the world over. Users hardly get used to one innovation that they are presented with the exciting opportunity to explore the wonders of another. The basic premise, nevertheless, behind all these engineering marvels is the simple aim to make everyday living simpler and easier. The Bluetooth Dongle is another step towards fulfilling this aim.

In a world that is loaded with information, it becomes increasingly difficult for people to manage their data effectively and in a systematic manner. The most notable aspect of all devices that are in use today is that they double up as data storage devices. Besides storage, the accessories that come along with these devices assist in data transfer, making information manageable. Carrying forward this trend, the Bluetooth dongle is a USB device that equips your personal computer with Bluetooth technology, thereby facilitating sharing of data and information.

The USB Bluetooth dongle is simple to use. It just requires plugging in the dongle in the computer’s USB port and it transforms into a Bluetooth wireless communication device. The Bluetooth dongle can now communicate with any Bluetooth peripheral device. At the same time, data from your mobile phone can be transferred into your computer without the help of a pen drive or even a data cable.

The Bluetooth dongle has a built-in antenna that provides it a wireless range from 2 metres to 100 metres. Any Bluetooth device within this range can instantly connect with your local computer with the help of the dongle. In cases where data has to be transferred from one device to another, like from a computer to a Bluetooth mobile, but the software in the phone does not support the software in the PC, the Bluetooth dongle helps in transferring data easily. It is an extremely useful device for people who are constantly on the move.

The Bluetooth dongle has made transfer and sharing of information a much easier and smoother task by removing a lot of hassles that are associated with data management.

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lilly sienna -
About the Author:

Lily Sienna worked as a sales manager in a mobile retail store in the UK. She has an in-depth knowledge about various makes and models of mobile phones, iPod and their accessories. The article given here covers the arena of Bluetooth Dongle

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What Exactly Bluetooth Marketing is

Bluetooth Marketing Pod — Wed, 23 Feb 2011 19:13:41 +0000

What Exactly Bluetooth Marketing is

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Home Page > Technology > Communication > What Exactly Bluetooth Marketing is

What Exactly Bluetooth Marketing is

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Posted: Feb 11, 2009 |Comments: 1
| Views: 300 |

What exactly is Bluetooth marketing? It is a short distance communication technology that primarily developed to replace cables connecting portable or fixed devices. It is also known as proximity marketing. Two main characteristics of this technology is its low power and low cost. It is the process of transmitting promotional content through this wireless technology to prospective customers. To spread Bluetooth message or file a Bluetooth product is needed.

Data That Can Be Sent Over Bluetooth
Images
Plain text
Audio-video
Vouchers
Games
Animated wallpapers

Reasons for Using Bluetooth Marketing

It is Flexible You can exchange all sort of content.

Low Cost Each and every Bluetooth message has been sent or received free of cost whether you send 1 or 10,000.

Multiple Uses It can be used to enhance and support the efficiency of existing advertising, such as billboard advertising or high street leafleting, as well as on its own via being placed in stores or main locations.

Appropriate Places to Use
Point of sale (POS) Promotions If Bluetooth device is fitted in a shop, people with Bluetooth enabled technology will automatically receive message from the store. It might be special promotion and is often enough to cheer the recipient to visit the store.
Field Promotions moveable units can be carried by promotional staff, automatically sending Bluetooth messages to anyone within the locality of the staff. This is specifically effective when joint with leafleting.
Billboard Advertising By fitting Bluetooth transmission device with billboard poster you will be able to interact with the people with the locality of your poster.

How much does it cost?
Real potential of Bluetooth marketing lies in its low price. Unlike SMS marketing it charge nothing to send message via Bluetooth. This is also known as Bluetooth mobile marketing. Bluetooth marketing companies earn their money via keeping their Bluetooth marketing devices in center locations like retail stores and selling advertising space on them.

BluetoothMarketing.ae is an innovative Mobile Marketing service offered by Image Matters Advertising. Whether you are looking for Bluetooth Mobile Marketing or POS promotions, use Bluetooth Marketing services to get best possible results.

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Ashish -
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SEO Consultant

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What exactly is Internet Affiliate Marketing and how does it work exactly?
What exactly are the duties of an Affiliate Management Consultant?
That is almost good for marketers. How about consumers those sometimes feel inconvenient with those useless promotional texts? How to manage Mobile marketing indeed?

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How to Take your Product to Market – Part 8

Source: http://www.articlesbase.com/communication-articles/what-exactly-bluetooth-marketing-is-765559.html

Article Tags:
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Bluetooth on My Notebook Will Not Work

Bluetooth Marketing Pod — Wed, 23 Feb 2011 19:13:26 +0000

Bluetooth on My Notebook Will Not Work

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Home Page > Computers > Software > Bluetooth on My Notebook Will Not Work

Bluetooth on My Notebook Will Not Work

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Posted: Aug 10, 2010 |Comments: 0
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This problem can occur due to many reasons such as due to incorrect settings of Bluetooth, corrupted drivers, faulty Bluetooth module in the laptop, etc.

Resolution:

Perform the below steps to resolve the issue.

1. Ensure that Bluetooth is enabled on notebook and bluetooth devices.

Notebooks have a wireless switch and you may have to switch it on for the Bluetooth to function in your system and make sure that the Bluetooth is enabled in the notebook, to enable it, right click on Bluetooth icon in desktop and select Enable. If the icon is not available in taskbar and you can find the icon over there. If you don’t find any Bluetooth icon even in Control Panel, then Bluetooth might be running from some another application, like HP has HP wireless Assistant where the settings of both wireless connection and Bluetooth are configured and you can turn on Bluetooth from this. Check if Bluetooth is running from such application. You can also find the Bluetooth connection from Network Connections.

After enabling the Bluetooth check if it is enabled even in Device Manager.

If it is not enabled in Device Manager, then enable it. To enable Bluetooth from Device manager, click on start and select Run. Type devmgmt.msc and click on OK to open Device Manager.

Click on “+” sign next to Bluetooth Devices and enable it by right clicking on the Bluetooth module or device. If Bluetooth is already, you might notice that the Bluetooth icon would be blue in color and appears in red when it is disabled.

2. After enabling Bluetooth in both devices, make sure that these devices are in discoverable mode and if the devices are not discoverable, then connect your Bluetooth device to any other Bluetooth device other than laptop with which you are experiencing the problem and check if the device works fine with other Bluetooth device. If the Bluetooth device that you are trying to connect to the laptop does not work even with other Bluetooth devices then the problem might be with the Bluetooth device and not the laptop.

If there are no issues with the Bluetooth device then check with the Bluetooth software in laptop as we may experience the issue even if the software is corrupted. Check the issue by uninstalling and reinstalling the software. Just check now if you are able to connect to the Bluetooth device without any problem.

If the issue persists, then perform System Restore in the notebook and restore the notebook to an earlier time when the notebook was working fine and had no issues. Check if the issue is resolved now, if not you may try removing and reseating the Bluetooth module if possible as this can be done only in some laptop models.

To remove and reseat the Bluetooth module you can follow the steps in the service manuals of your laptop that are available in your notebook support website. If this cannot be done in your laptop, please contact your notebook support once since the issue might be with the Bluetooth module which does not work or fails to make network connection with the other device.

If the devices are discoverable, then pair the devices.

3. We will have to enter the pass key for Bluetooth device and use the same key in the computer to pair each of these devices. If you are unable to pair them, be sure that the you are using the same pass key on both notebook and Bluetooth device and also ensure that the pass key you are using is the right one.

Now after the devices are paired up try to send a file between from the device to the notebook.

If this does not work, move the devices closer (within 1-5 meter range).

Please do not make many connections with Bluetooth device while you are connecting or transferring a file to the notebook as the bandwidth of Bluetooth has a limit and might fail to support multiple connections at the same time and also disconnect your Bluetooth headset while connecting.

Check for the issue now, if not resolved then try with a new connection by canceling the previous connection. If the issue is still not resolved, proceed with the below steps. The issue could be even due to the corrupted drivers, therefore reinstall the Bluetooth drivers.

4. Reinstall the Bluetooth drivers

Go to Device Manager and click on “+” sign next to Bluetooth Devices. Select Bluetooth module and right click on it and click on Uninstall to uninstall the drivers. You can reinstall the drivers from the website of your notebook support and check if Bluetooth works. If this does not resolve the issue, try by reinstalling even the other Bluetooth module that might be present in Bluetooth Devices in Device Manager.

Some notebook manufacturers provide diagnostic tools that are used to test this kind of issues and give the result as pass or fail. Dell has this diagnostic test for certain models for testing the Bluetooth functionality of dell laptop. You can check for this diagnostics for Bluetooth in notebook from your laptop support website.

If the issue still persists, perform System Recovery which may fix the issue.

Before performing System Recovery, take the backup of your hard disk as your notebook will be restored to factory settings.

If the recovery process does not resolve the issue, then the problem might be related to hardware and to resolve this issue, you have to contact your notebook support.

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Bluetooth creates a personal area network between a car and a cell phone, a cell phone and an ear piece, or a computer and a cell phone. Understand Bluetooth connections withhelpful information from a digital lifestyle specialist in this free video on electronics. Expert: Rokosz Contact: www.WeAreHDTV.com Bio: Rokosz “Your Digital Lifestyle Expert” has been using digital devices ever since they’ve been invented. Filmmaker: Christopher Rokosz
Video Rating: 4 / 5

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