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Outdoor Advertising- As A Brand Promotion Tool

Bluetooth Marketing Pod — Wed, 23 Feb 2011 19:14:00 +0000

Outdoor Advertising- As A Brand Promotion Tool

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Home Page > Advertising > Printing > Outdoor Advertising- As A Brand Promotion Tool

Outdoor Advertising- As A Brand Promotion Tool

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Posted: Mar 12, 2010 |Comments: 0
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Advertising through outdoor tools is an oldie modus operandi’ but this type of brand promotion still provides efficiency. When it comes to adopting outdoor advertising tools, advertisers will find them a little different from home based advertising campaigns and tools. Outdoor Ads provide a flashier look to audiences as compared to home-based ads. However, the most striking part of outdoor ads is that they seem more real and tangible than other type of ads.

The advantages of advertising through outdoor tools are discussed below.

Availability

Outdoor ads are available for target customers round the clock, week, month or even for a year. Outdoor ads are not temporary or periodic; they are available for customers for a consistent period of time. And they are always in sight for the audience during day or night, rain or sunshine. Comparing to radio, television and print ads outdoor ads are not momentary and intermittent.

Effective investment

Out of home advertising tools are effective investments for advertisers and media owners. Outdoor ads reach the potential customers and clients in a cost efficient way. Out of home advertising tools can also be combined with other advertising tools with which they can provide a richer brand positioning in the target market.

Outdoor advertising is a good investment for advertisers. Advertising in outdoor media provides a richer impact upon your target group about your brand, service or business. Outdoor ads also provide a good focus to target groups which is why they render the most effective results as compared to other tools of advertising.

Flexibility

Outdoor ads can be placed anywhere only if the location is suitable to reach the target customer. This flexible nature of outdoor advertising provides audiences an engaging brand experience to the target group.

24 Hours a Day

Advertising anything outdoors means 24-hours exposure to the public view. Outdoor advertising signs are not temporary or periodic, but rather consistent and non-stop. It’s always in sight for the public night or day, rain or shine. Radio, television, and print ads and most other media are all momentary and sporadic.

Attention Span

Majority of customers will naturally focus on an outdoor advertisement as compared to the same ad displayed on TV, radio or newspaper. While waiting for buses or while stuck in traffic, individuals often look for something to occupy and pass their time. The outdoor ads provide an eye catching fixate for these customers on the move.

State of The Art technology

Outdoor Advertising or OOH advertising uses the latest technology available in such a manner that it creates an incredibly eye-catching look to the audience. OOH ads such as billboards provide interactivity to onlookers indulging them in an engaging brand experience. Outdoor ads have its advantages over other forms of media marketing since these types of ads provide a top-notch look with its usage of state-of-the-art technology.

Airport Advertising- An efficient Outdoor Advertising means

Airport Advertising is one of the most efficient outdoor advertising tools. Airport Advertising provides an appealing look to the target group with its glitzy style and appearance. Airport Ads come under OOH advertising. Outdoor Airport Ads are premium which is why they create pleasing vibes to onlookers.

Outdoor Advertising India tools like airport advertising, mall advertising etc have gained much popularity over the years. Various media owners and advertisers have switched to Outdoor Advertising methods since they provide a richer and effective brand value.

Reference Website: – www.tdiindia.com

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About the Author:

M/s TDI International India Limited, was established in 1986 and has since then been actively involved in undertaking a variety of services at Airports in India specially “Advertising Rights”. Over the years, TDI and Airport Advertising in India have become Synonymous.TDI International India Ltd is a leading advertising company providing airport advertising, internet advertising, ooh advertising, Delhi metro advertising corporation(DMRC) advertising, mobile advertising and digital display advertising.

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Article Tags:
advertising, tdi, tdi india, advertising india, outdoor advertising india, outdoor displays india, airport displays india, airport advertising india, airport advertising, airport displays, airport signages, outdoor advertising, billboard outdoor advertisi

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Should Small Business Marketing Strategies Include Mobile Phone Marketing?

Bluetooth Marketing Pod — Sun, 29 Aug 2010 20:55:54 +0000

Author: agilemktgatl

Keywords:

Added: August 27, 2010

Should Small Business Marketing Strategies Include Mobile Phone Marketing?

Bluetooth Marketing Pod — Sun, 29 Aug 2010 03:47:47 +0000

Author: agilemktgatl

Keywords:

Added: August 27, 2010

Business Marketing Via Mobiles – by

Bluetooth Marketing Pod — Tue, 14 Jul 2009 11:15:03 +0000

The world we live in gets easily bored and craves novelty. Smart marketers look for new ways to put a twist on old standby marketing and advertising techniques. Marketing through television and radio channels has been done to death and has more nuisance value than anything else as far as the audience is concerned.

For marketers seeking new ways and means to expand their reach anywhere their prospects are — the future is here. Smart marketers and advertisers create a personal touch in their ad campaigns. This is one of the reasons why mobile advertising is rapidly increasing in popularity as an effective marketing tool. And the astonishing use of mobile devices leveraged this trend.

There are over 1.5 billion mobile phone users worldwide according to the International Telecommunications Union with the highest growth percentage coming from emerging economies like China, Russia and India. The US has about 200 million mobile subscribers. Smart marketers are tapping into the potential to reach their prospects as they’re on the move. Mobile devices are practically a permanent attachment for people under age 34.

Mobile Advertising is delivered in a number of formats. Text messaging, mobile internet advertising and mobile radio advertising are some of the common advertising formats. Out of these, text messaging (SMS) is the most widely used format.

According to the joint Mobile Advertising Report (MAR) released by Limbo and GfK Technology, text message usage is about 74% in India, 48% in the UK and 22% in the US. Projections predict in the near future mobile internet advertising will surpass text message advertising (FierceWireless).

In June 2008, Nokia launched the Nokia Advertising Alliance that aims to make mobile advertising easier for advertisers. This particular program includes services like providing marketing strategies, geographic targeting and related technologies to enhance customer captivation. Now advertisers can work in conjunction with Nokia to expand the coverage of mobile advertising with emerging mobile technologies for more powerful ad promotions.

The best part about mobile marketing is mobile devices are more heavily used than traditional PCs. Mobile advertisements are delivered to the customer no matter where they are. Even with these advantages, mobile advertising is still in its “early adopter” stages with a long way to go. The main obstacles are in the form of data tariff structures, handset and mobile internet interactivity and quality of subject matter.

Like the early days of the Internet, there are more advertisers than quality content. Add to that an acute lack of tools to assess the performance of mobile ad campaigns. Even though most of these difficulties will be solved in the future, mobile advertising will still face competition from other advertising and marketing methods. Google, Microsoft and Nokia are the prominent players in mobile advertising. The future holds a huge potential in terms of revenues from mobile advertising.

According to a report released by Informa Telecoms & Media, it is estimated that mobile advertising will generate USD 1.72 billion in 2008 and will rise to USD 12 billion in 2013. The report also advocates the use of banner ads as an effective tool in mobile advertising. The report highlights the significance of focusing on the long run and not the short term stumbling blocks.

Yahoo jumped on the bandwagon in June 2008 when it partnered with Publicis to integrate Publicis mobile advertising agency (PhoneValley) with Yahoo’s mobile developer platform language (Blueprint). The partnership is aimed at developing brands, reaching customers and maximizing sales through new techniques. It also aims to initiate cutting edge advertising strategies in the future.

Since the potential market for mobile advertising is huge, a few companies are exploring new horizons and expanding in new territory. For example, Millenial Media Inc., is venturing into Europe, Africa and the Middle East. Millenial develops ads for cell-phones and mobiles. Its CEO Paul Palmieri says “There is a tremendous growth opportunity for mobile advertising on a global basis, as evidenced by a rich and active mobile direct marketing industry, as well as surging demand from top brand advertisers.”

The media industry and brand advertisers are slowly catching on and making use of mobile advertising to increase market penetration. Mobile advertising has added support from applications like ringtones and pictures. Bluetooth advertising is also growing in popularity. Here, a company can advertise its products or services over a fixed area.

The three major search engines: Yahoo, Google and Microsoft have already realized the potential and the possibilities of the mobile advertising market. MSN uses banner ads on MSN mobile pages. Earlier MSN’s mobile advertising was confined to countries like France, Japan, Spain and UK. Recently it expanded coverage to include the US. Google also launched mobile image ads. When the cell phone browser is opened these image ads are displayed on the screen. However, the ad size is much smaller as compared to those for web pages. These image ads are connected to a web page and they follow the price-per-click model Google AdWords uses.

Mobile Advertising is one of best forms of mass medium advertising. It’s personal, and has a wider reach than any other form of advertising. It’s still early to comment on exactly how big or how successful it will prove to be. However, by all indicators “the future’s so bright you gotta wear shades.”

The predictions about the future revenues generated through mobile advertising optimistic. A brand advertiser, a mobile advertising company and the consumer will have different perceptions of mobile advertising. However, mobile advertising also comes with its fair share of drawbacks. Mobile ads are sometimes viewed as another form of spam and the advertisers as spammers. To resolve this issue, there are programs developed to give subscribers free talk-time for performing certain activities related to viewing ads. As far as the opinions of consumers are concerned, it’s a mixed bag. This is because people are simply not accustomed to being paid to view ads. Even if they are paid to view them, many still view the ads as a nuisance. It doesn’t make sense for the advertiser to pay a consumer to view ads if there are no conversions.

Business Marketing Via Mobiles – by

Bluetooth Marketing Pod — Sat, 11 Jul 2009 12:43:40 +0000

Business Marketing Via Mobiles – by

Bluetooth Marketing Pod — Thu, 11 Jun 2009 16:22:23 +0000

Quiz Your Advertising Skills – by CD Mohatta

Bluetooth Marketing Pod — Sun, 24 May 2009 18:49:36 +0000

Advertising is the key part of business marketing. If the advertisement succeeds, it can mean big profit. Advertising requires innovative thinking in today’s world because the traditional advertising mediums are becoming very expensive. A well thought advertising that is different may create a big impact. But advertising is not being given the attention it deserves. As soon as the profits go down or the market scenario looks bad, advertising expenditures are cut first. How much do you know about advertising in a business? Please quiz yourself about that.

What should be the ideal percentage of advertising in total marketing expenditure?

Should the advertising expenditure increase with growing business or decrease?

Which advertising media should be used for advertising in a very low budget?

Should every business advertise in the beginning?

Are advertising professionals must for getting the best return out of the expenditure?

Is a small market survey about advertising effectiveness always necessary before full-fledged advertising campaign?

Do women add value to advertising? What if you are advertising nuts and bolts?

These are some small questions that I have raised about advertising in business. Please think about the answers. Advertising is tricky, because wrong advertising means total loss. There is no scrap left to recover anything. It is like a bad dream, but it costs. A business succeeds if the advertising succeeds at the right budget. Please try some more quizzes on your personality and career and improve your performance manifold.

The author C.D.Mohatta writes fun quizzes and fun tests at http://www.funquizcards.com/ on topics like love, personality, dating, relationships, friendship, movies, tv, music, business, etc. The author also writes for http://www.ecarduniverse.com/ which has free ecards on holidays, birthday, love, friendship, family, expressions, celebrations and all events and occasions. The author also writes articles, advice and ideas at http://www.yourromanceguide.com/ on topics like love, dating, marriage, relationships, break-ups, etc
Article Source: http://EzineArticles.com/?expert=CD_Mohatta