Bluetooth Marketing Pod | Proximity Bluetooth Marketing Pod

06 BMW M5 SMG NAV BLUETOOTH EDC FBMWSH 19″ ALLOYS

Bluetooth Marketing Pod — Sat, 19 Sep 2009 11:41:26 +0000

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Luxury Metal Dual sim GSM Bluetooth mobile phone x9c

Bluetooth Marketing Pod — Mon, 14 Sep 2009 13:12:54 +0000

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BlueAction Bluetooth BAE-825 Hands-free Headset Earpiece

Bluetooth Marketing Pod — Sun, 13 Sep 2009 12:34:28 +0000

BlueAction Bluetooth headset is designed for busy people
Hands-free earpiece headset features one of the smallest earpieces on the market
Earpiece headset is very lightweight at only 0.3 ounce
Fits comfortably and firmly in ear using ear hook
Product complies with Bluetooth Ver. 2.0 + EDR
Wireless working range: up to 10 meters (30 feet)
Li-polymer battery is rated at up to 3 hours talk time and up to 50 hours stand-by time
Time to full charge: 2 to 3 hours
Operating temperature: 5 F to 131 F

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NANO TINY USB 2.0 BLUETOOTH ADAPTER DONGLE EDR WIRELESS

Bluetooth Marketing Pod — Fri, 11 Sep 2009 12:11:16 +0000

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Bluetooth Proximity Marketing Kit – SEND FREE MESSAGES

Bluetooth Marketing Pod — Tue, 08 Sep 2009 13:23:11 +0000

US $210.49
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Bluetooth – Personal Area Networks – by

Bluetooth Marketing Pod — Mon, 07 Sep 2009 15:45:03 +0000

The latest technology of Bluetooth has allowed brought about a fair amount of revolution in the way devices communicate with each other. It is a technology that has been in use since 1999 but now is being put to widespread use. This amazing piece of technology allows the user to connect the PDA, mobile phone, MP3 player and just about any digital device, that supports the function, to communicate with each other. This concept of having all your devices Bluetooth enabled so that they can exchange information is being called PAN or Personal Area Network.

Like the 802.11 wireless technology, Bluetooth also uses radio signals to create bandwidth but it does not require a receiver to be plugged in the USB port of the computer. The range of Bluetooth is much better than this erstwhile technology and is allowing people to go further into a world devoid of entangled wires.

Developed and designed to be a low cost, secure and easy to use technology, Bluetooth is available in two classes: class 1 and class 2. Class 1 is relatively uncommon one and can detect other Bluetooth devices in the range of 100 meters. Class 2 is the more used and common one and enables access up to a range of 10 meters only.

A Bluetooth enabled computer has a receiver installed inside and can connect simultaneously with a maximum of 7 other devices. Though most of the computers being manufactured today (and definitely all the Apple Macs) have a Bluetooth receiver installed, if your older computer needs does not have one, it can easily be made to accept and send Bluetooth messages. This can be done by using a USB to Bluetooth adaptor or installing it internally. Also if it is a notebook that needs to be Bluetooth enabled and you have a spare PCMCIA slot, you could use a Bluetooth card to get going with Bluetooth.

The ease of use, affordability and instant compatibility one can now download all the data on addresses, contacts, things to do and notes on to the computer in a jiffy. Downloading pictures
from digital cameras, saving mp3 audio files from the mp3 player and sending a print command to the printer have now become much easier without the need for long twisted and messy looking cables. It is also being used in areas other than that of computers. Hands free headsets for mobiles phones are today hands free and wire free. Car phones can use the same concept to enable speaking on the phone and driving a seamless affair. The list of devices that Bluetooth can be used with includes cordless phones, faxes, headsets and video.

As always people have discovered new applications for the latest technology. One of such uses is called Bluejacking. In Bluejacking people can send messages from their mobile phones to other mobile phones in the vicinity without accessing the mobile service providers network. The first ever message that was sent using Bluejacking was Buy Ericsson. Though it seems to have limited use it can be a fun thing to do among friends. Bluecasting is another such use which has captured the interest of advertisers. In this process, Bluetooth enabled billboards and signposts can be used to send relevant and appropriate messages to all Bluetooth devices in the area. This method of advertising is extremely relevant for location specific businesses like food service restaurants, malls and the like.
Kenneth Scott

To find more advise about a personal area network and bluetooth visit http://directory-news.com

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Bluetooth – Not a Dental Condition – by

Bluetooth Marketing Pod — Sat, 05 Sep 2009 13:15:08 +0000

Do not study this guide if you are looking for a special type of toothbrush. Do not bother to read this guide if you are investigating facts about the various tooth whiteners. Do not set-aside time to examine this guide if you are intent on the discovery of more information about dental schools. Do read this article if you have an interest in technological developments.

Bluetooth does not describe a dental condition in which a patient has blue teeth. The term “Bluetooth” signifies a special new technology, a technology of the 21st Century. The devices with Bluetooth technology allow the user of such devices to conduct 2-way transmissions over short distances. Usually the distance between the communicating Bluetooth devices runs no more than 150 feet. . The individual who has access to two or more devices with Bluetooth technology has the ability to carryout such short-range communications.

One big advantage to having access to some of the devices with the Bluetooth technology is the opportunity one gains to conduct a “conversation” between mobile and stationary technological items. The Bluetooth car kit underlines the plus side of having access to the Bluetooth technology. The Bluetooth car kit sets the stage for a “conversation” between a mobile and a stationary electrical gadget.

For example, the Bluetooth car kit permits a cell phone in the garage to communicate with a home computer. Thanks to Bluetooth, a car driver with a cell phone could sit inside a car and send a message to a home computer. By the same token, Bluetooth technology could allow a car to send a message to a personal computer. Such a message could inform a car owner that the motor vehicle sitting in the garage needed an oil change, rotation of the tires or some other routine procedure.

Not all of modern automobiles come equipped with Bluetooth technology. So far only Acura, BMW, Toyota Prius and Lexus have chosen to provide the consumer with this special feature. In order for the car owner to benefit from the potential of Bluetooth technology in a motor vehicle, all of the devices with that technology must use the same type of profile.

For example, if a car audio system contains devices with the Bluetooth technology, then any of the communications that take place between those devices require Bluetooth equipment that uses the same profile. Such restrictions typically specify that the Bluetooth car kit will work only if all of the inter-device communicating involves equipment that operates under the hands-free profile. In other words, a Bluetooth car kit would not be expected to allow a cell phone with a headset profile to communicate with a computer that had a dial-up networking profile.

Of course Bluetooth technology is not confined to the automobile. It has also been responsible for allowing young teens to listen to music from an iPod, while at the same time being equipped and ready to handle any number of cell phone calls. On other occasions those same teens might choose to use the Bluetooth technology to send selected images from a digital camera to a home computer.

The Bluetooth technology has demonstrated the ability to lay the groundwork for creation of a mobile entertainment system. It could also facilitate the quick assembly of an operating and mobile office space. The father of the young teen who was listening to a iPod could very-well be the traveling business man at the airport, the man who must wait for a delayed flight. Access to the Bluetooth technology would give such a man the ability to set-up a temporary “office” in the airport terminal.

Once that same traveling businessman had reached his destination, and once he had settled in a motel room, then he might use the Bluetooth technology to send signals from a laptop computer to a printer server. Both younger and older adults have demonstrated that Bluetooth technology is definitely a technology of the 21st Century. Who could guess that the Bluetooth technology got its name from King Harold, “Bluetooth,” of Denmark, who lived back in the 10th Century? King Harold sought to unite the countries of Scandinavia, much as the Bluetooth technology helps the different types of informational devices to work in unison.
Nathan Lynch

Have a Bluetooth enabled device and want to get the most out of it? Use our troubleshooting guide or frequently asked questions to make sure your device is working as it should. Also, learn how other companies are applying Bluetooth technology to their everyday working environment. Visit us for the latest bluetooth headset.

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Bluetooth Proximity Marketing Kit – SEND FREE MESSAGES

Bluetooth Marketing Pod — Thu, 03 Sep 2009 14:42:49 +0000

US $207.37
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motomedia interactive wall with bluetooth

Bluetooth Marketing Pod — Thu, 03 Sep 2009 13:50:29 +0000

Author: TheHerinall

Keywords: Magic wall

Added: August 26, 2009

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Bluetooth – Handheld Wireless Technology – by

Bluetooth Marketing Pod — Thu, 03 Sep 2009 02:00:04 +0000

Bluetooth is easily the best in wireless handheld technology
. When it comes to learning, Bluetooth can get quite complicated. To help you, you’ll find the key learning points of Bluetooth below:

Go here and see the newest Bluetooth Headsets:

http://stores.channeladvisor.com/socaltel/Items/BLUEV510?

1. Bluetooth is an energy efficient, low overhead communication protocol that’s ideal for interdevice communications.

2. Unlike infrared, Bluetooth doesn’t require a line of sight.

3. Depending on the implementation, Bluetooth can have a range of up to 100 meters.

4. The specification of Bluetooth consists of a Foundation Profile Document and a Foundation Core Document.

5. The protocol stack for Bluetooth consists of core protocols, cable protocols, and even adapted protocols.

6. The transmitter operates around the 2.4 GHz frequency band.

7. The data channel will change frequency, or hops, 1,600 times in a second, between the 79 allocated channels in the ISM band.

8. Bluetooth utilizes a spread spectrum frequency hopping RF characteristic to ensure that independent networking operates when the other devices are in range.

9. A piconet is formed when one or more devices open up a channel of communication.

10. A piconet can have a master and up to seven slaves.

11. Communication of the interdevice is based on the concepts of channels.

12. All Bluetooth devices are capable of transmitting voice.

13. The channel has a total capacity of 1 MB per second.

14. There are two types of channels with Bluetooth – SCO (Synchronous Connection Oriented) and ACL (Asynchronous Connectionless).

15. The SCO channels are time oriented, and are therefore primarily used for transferring time critical data such as voice.

16. ACL channels are normally used for communicating data.

17. Data contained in a packet can be up to 2,745 bits in length.

18. In a single piconet, there can be up to three SCO links containing 64,000 bits a second each.

19. To avoid collision and timing problems, SCO links are reserved slots that are set up by the master.

20. The masters can support up to three SCO links with one, two, or three slaves.

21. The slots that aren’t reserved for SCO links can be used as ACL links.

22. The LMP (Link Management Protocol) will handle link level security, error corrections, and the establishment of communications links.

23. The LMP packets will have priority over user packets that originate and form the L2CAP layer.

24. The L2CAP layer will ensure an acceptable quality of service.

25. No more than one ACL link can exist at the L2CAP layer.

Go here and see the newest Bluetooth Headsets:

http://stores.channeladvisor.com/socaltel/Items/BLUEV510?

Mark Allen

Mark is the Chief Sales Officer of SCT Product Sales.
Mark is giving away FREE articles on Bluetooth Technology.
Visit: http://www.simplyusedphones.com/articles.html
Email: myoung@socaltel.com.

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Bluetooth Handsfree Car Kit MP3 FM Transmiter USB New

Bluetooth Marketing Pod — Wed, 02 Sep 2009 14:22:06 +0000

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NEW 2GB BLUE MOTOROLA RIZR Z3 GSM BLUETOOTH CELL PHONE

Bluetooth Marketing Pod — Tue, 01 Sep 2009 15:31:36 +0000

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Wireless Bluetooth Skype Headphone By Ambicom

Bluetooth Marketing Pod — Tue, 01 Sep 2009 15:30:25 +0000

WIRELESS BLUETOOTH SKYPE HEADPHONE BY AMBICOM

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Bluetooth – Building Awareness – by

Bluetooth Marketing Pod — Tue, 01 Sep 2009 03:45:02 +0000

FOR SOME TIME NOW, I have discussed with those in the industry the void of market movement in the 56K Bluetooth modem space. So for that reason, it was especially positive to see that there were beginning signs for such products at the recent Blue-tooth Congress 2002. Two were shown at the CSR and Zeevo booths. It is looking like dial-up Bluetooth access points (AP) could be under the Christmas tree this year for the North American market.

The dial-up Bluetooth ALP will address the mass consumer market that does not want to spend $45 to $55 per month on a continual basis for broadband but is willing to spend a reasonable, onetime outlay for the benefits of untethered surfing and printing from their couch without installing a WLAN home network. If advertised and marketed aggressively enough, this could help to increase consumers’ knowledge of the benefits of products that offer Bluetooth cordless functionality then translate that knowledge into revenue. If not advertised and promoted effectively, these products could be slow to take off.

A greater level of consumer awareness of what Bluetooth is and what benefits it offers is the key to unlocking the box of consumer demand. Though knowledge is increasing, the low level of familiarity of Bluetooth by the average consumer is ensuring that mobile phone operators are still not feeling the consumer demand for Bluetooth-enabled handsets. Nokia and Motorola are very common phones in the United States, but Ericsson is not. Sony Ericsson has been the most aggressive Bluetooth-enabled handset manufacturer to date, but there has not been a significant push or driver thus far in the United States.

Since operators subsidize so many phones, it is necessary for them to see some benefit to offering Bluetooth-enabled phones to their subscribers. So they need to reap a return in terms of customer loyalty (for lower churn), obtaining new subscribers, or revenue. Driver safety alone could be a significant trump card in offering subscribers additional benefits. If operators begin to bundle mobile phones and Bluetooth headsets in an aggressive manner, in conjunction with a marketing campaign targeting hands-free use in vehicles for safety, demand could increase quickly.

On the acquisition front, comments were recently flying around regarding the acquisition of Ericsson Microelectronics by Infineon Technologies. The deal is expected to close in about two months. Infineon gains the module business via Ericsson, inroads to supplying semiconductors into wireless infrastructure and a supplementary customer list. Previously, STMicroelectronics began its acquisition of the wireline and wireless groups of Alcatel Microelectronics, while American Microsystems Inc. began its acquisition of Alcatel Micro’s mixed signal group. The acquisitions of Ericsson Microelectronics and Alcatel Microelectronics do not directly affect current market shares of Bluetooth chipsets.

Recent announcements by Texas Instruments for a $4 (BOM) Bluetooth solution via a ROM-based single chip and by Infineon Technologies for sub-$3.75 pricing (both high volumes) have set a new bar. Both use leading 0.13-micron RE CMOS processes, and volume production is planned for Q12003. Philips Semiconductors announced an affiance with Ericsson Technology Licensing for audio/video solutions. For space-constrained applications, Motorola will go into production in Q4 with a stacked chipset die solution in a 7mm-by-7mm-by-1.6mm BGA package. The price will be the same for the company’s separate radio and baseband.

Coexistence solutions were demonstrated by Silicon Wave (Blue802) and Zeevo (alternate wireless media access, or AWMA). Neither is based on the not-yet-finalized adaptive frequency hopping (AFH) scheme. These mechanisms are geared especially toward the PC market since the front-end can get overloaded in co-located situations (such as a laptop), which can still present a problem with AFH. The first coexistence solutions to hit the shelves are expected in the next six to nine months.

In-Stat/MDR estimates Bluetooth chipset shipments will climb from 10.4 million units in 2001 to 48 million this year, growing to 150 million in 2003.

Joyce Putcher is director and principal analyst of InStat/MDR’s Converging Markets & Technologies Group. She can be reached at jputscher@instat.com. InStat/MDR owned by Reed Business Information, the parent company of Electronic News.

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Motorola HS830 Bluetooth Earset World Edition

Bluetooth Marketing Pod — Mon, 31 Aug 2009 14:35:05 +0000

International HS830 Bluetooth headset kit is dual voltage 110 and 220 voltage
Hands-free device includes an adapter for the US wall sockets
Smart accessory for any Bluetooth-enabled cell phone
Headset offers latest Bluetooth version 2.0
Enhanced Data Rate (EDR) for faster pairing and connection, improved call quality, and lower power consumption
Compatible with Bluetooth version 1.2 and 1.1 devices
7 hours talk time, 150 hours standby time
Has a range of up to 33 feet
Unidirectional microphone allows for clear conversations in noisy environments
Ergonomic earpiece is wearable on either ear
One-touch control effortlessly allows you to power the headset, receive and end calls, and place callers on hold

Includes:

1 (one) Motorola HS830 ear set
1 (one) Motorola AC wall charger – 220 volts
1 (one) Motorola original neck strap
1 (one) adapter for the US wall socket
Owner’s manual

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After Market PDA Bluetooth Accessories – by

Bluetooth Marketing Pod — Sat, 29 Aug 2009 08:30:08 +0000

Bluetooth Makes it Easy for All Your Devices and Accessories to Work Together

Bluetooth is one of the latest marketing buzzwords for PDAs and cellular phones, along with PCs and especially laptops. It is a wireless technology designed to let products and accessories built by different manufacturers work together, without requiring special access codes or driver installation. Theoretically, any Bluetooth accessory should work with any Bluetooth-enabled device, and multiple accessories working with the same device shouldn’t interfere with each other.

For example, if you pick up a Bluetooth headset for your current PDA, and then in a year’s time replace it with a new PDA, the headset should work with the new PDA without any difficulties. With some older PDA Bluetooth accessories and devices, this is not always the case, but generally the more recent the design of the accessory or device, the more likely it is to work with other Bluetooth products.

PDAs, Cellular Phones, and Computers

New PDAs today resemble cellular phones as much as classic PDAs like the Palm Pilot. Most of these devices are Bluetooth-enabled, and even have the capability to link with other Bluetooth-enabled PDAs and cellular phones to exchange data. For models that are not Bluetooth-enabled, there are frequently PDA Bluetooth accessories available that will add Bluetooth capabilities to the unit. Bluetooth adapters are also available for PCs and laptops, usually plugging into a USB port, allowing you to easily exchange data between your computer and your PDA.

Just about any type of data can be transferred over a Bluetooth link, from electronic business cards and pictures to word processing documents and PowerPoint presentations. For transferring data from a PDA to a computer, special software is often needed and included with the Bluetooth adapter. However, PDAs running Windows Mobile can communicate natively with computers running Windows XP Service Pack 2 or Windows Vista.

Having a Bluetooth PDA and a Bluetooth adapter for your computer can eliminate the need for a docking station or sync cable, removing one more piece of clutter from your desktop. You can even set the two devices up so they automatically synchronize their data when they’re in range of each other.

Other PDA Bluetooth Accessories

Headphones and headsets are the most common PDA Bluetooth accessories right now. Wireless headphones are great if your PDA has music stored on it, because you don’t have an unsightly wire running from your head to your pocket or purse. Headsets and earpieces allow hands-free operation of your cell phone or smart phone, which is not only convenient but is also quickly becoming a legal requirement world-wide for using your phone in your car.

Printer manufacturers are quickly adding Bluetooth capabilities to their products, turning them into convenient PDA Bluetooth accessories. Previously, to print something stored on your PDA, you had to use the docking station or sync cable to download the information to your computer, then print it from the computer. With a Bluetooth-enabled printer, you can send your data directly to the printer without the intervening steps. If your computer is also Bluetooth-enabled, it can send data to the printer as well, eliminating the need to hook up the printer to the computer or network.

There are many other PDA Bluetooth accessories available for your PDA, and with Bluetooth it doesn’t matter who manufactures either the device or the accessory. A Motorola headset will work with an iPhone, and a Palm Tungsten can print spreadsheets on a HP LaserJet. Manufacturers are constantly coming up with new PDA Bluetooth accessories to meet the demands of consumers. Bluetooth technology is making it easier for everyone to communicate.

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BLUETOOTH WIRELESS HEADSET FOR PS3 PLAYSTATION 3 GAMES

Bluetooth Marketing Pod — Thu, 27 Aug 2009 15:14:35 +0000

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Ad Pods Bluetooth Marketing Tool of the Future – by

Bluetooth Marketing Pod — Wed, 26 Aug 2009 16:15:04 +0000

Network Marketing Professionals can use the Ad Pods Bluetooth Marketing System to advertise your business locally. The advertising staff have prior experience in the Business Field. They also have a pulse on the Network Marketing Field. The Ad Pods Bluetooth Marketing System knows all about building in competitive markets.

Advert marketing is so much more than a lot of marketers would expect. They are more than just flyers. The pods will send pictures, videos, animation, music and virtual business cards, which stores your contact information right into the recipients phone. That is powerful!

If you use the software and pod together it’s much easier to control. As an example, you can program to send adverts on a schedule. If you have a promotion you wish to send out at ten in the morning and another one sent out at three o’clock in the afternoon, this can be programmed into the unit.

The pod can also run a blocking list. If you are using the pod at a specific location in town, and do not want to be hitting the location you are in over and over again. The software will not let this happen because it remembers not to send this same message again unless you program it to do this. The blocking list will also not send a message to someone who has declined to receive your message.

An Ad Pods is a stationary unit, but also becomes mobile with it’s optional rechargeable battery pack. Try sending off thousands of advertisements while off skiing or fishing. Wherever you go, wherever you are, you can be marketing your services and products using this product.

Using Ad Pods puts you in a very unique position when prospects are phoning you to find out more about your offer. Usually, you have to be cold calling them.

Because this method of Bluetooth advertising is Opt-in advertising, it is permission based. The prospects getting our advertisements aren’t being abused via email.

This company’s vision is to be that company that sets the standards for the future legislation that will enforce and regulate this type of technology. At the present, a vast majority of the marketplace is not yet aware of the full scope of this new technology, or where it will go.

The Ads Pods Bluetooth Marketing System is on the verge of a major breakthrough. They have the right products and a clear vision of the future of this technology that is growing in leaps and bounds.

This company is positioned with one of the easiest, simplest, most cost effective products in the marketplace. They want top class independent distributors to affiliate market their system with them and help them make the Bluetooth market regulated.

It is a special moment in their evolution. This company knows they will grow because of their system and also because of their commitment to the customers. For more insight into their lucrative payment plans and more information about the affiliate program they offer, you can get all of the details at the company’s website.

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Huetouch white label Bluetooth Marketing company

Bluetooth Marketing Pod — Tue, 25 Aug 2009 16:00:22 +0000

Author: Huetouch

Keywords: Bluetooth marketing proximity huetouch white label reseller

Added: August 13, 2009

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Ad Pods – a review – by

Bluetooth Marketing Pod — Mon, 24 Aug 2009 22:00:02 +0000

Marketers now have another method available to advertise with. Ad Pods Bluetooth Marketing System will get the message out for you in your local area. This company’s management staff have been experienced in all the various methods of network marketing through the years. They have hands-on experience and know first hand how the network marketing industry turns. More important the team at Ad Pods Bluetooth Marketing System understand the challenges of building businesses in this very competitive market.

Using the software with the pod is intuitive and easy to command. As an example, you can program to send adverts on a schedule. If you have a promotion you wish to send out at ten in the morning and another one sent out at three o’clock in the afternoon, this can be programmed into the unit.

An Ad Pods is a stationary unit, but also becomes mobile with it’s optional rechargeable battery pack. Imagine having the ability to send off thousands of adverts while playing a game of golf with your friends. Wherever you go, wherever you are, you can be marketing your services and products using this product.

Using Ad Pods puts you in a very unique position when prospects are phoning you to find out more about your offer. Usually, you have to be cold calling them.

Because this method of Bluetooth advertising is Opt-in advertising, it is permission based. This means that the customers receiving your adverts are not being spammed by you.

Ad Pods Bluetooth Marketing System is poised in the edge of greatness. They have the right products and a clear vision of the future of this technology that is growing in leaps and bounds.

It is a special moment in their evolution. This company knows they will grow because of their system and also because of their commitment to the customers.
For more insight into their lucrative payment plans and more information about the affiliate program they offer, you can get all of the details at the company’s website.

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The World Smallest USB Bluetooth V2.0 EDR Dongle A2DP

Bluetooth Marketing Pod — Mon, 24 Aug 2009 15:45:32 +0000

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Motorola HS830 Bluetooth Earset World Edition

Bluetooth

Bluetooth Marketing Pod — Sun, 23 Aug 2009 15:16:46 +0000

Bluetooth

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10 Reasons to Use Bluetooth – by

Bluetooth Marketing Pod — Sat, 22 Aug 2009 18:45:04 +0000

Below, are 10 benefits and reasons to use Bluetooth technology?

1. Wireless
As you probably already know, there are many benefits and advantages to using wireless devices. Along with improving safety as a result of eliminating wires you don’t need, wireless also offers you plenty of other advantages. When travelling with your laptop or other wireless devices, you’ll no longer have to worry about bringing connection cables.

2. Bluetooth is actually inexpensive
The technology of Bluetooth is cheap for companies to implement, which results in lower costs for the company. These savings are then passed from the company on to you.

3. Bluetooth is automatic
Bluetooth doesn’t have you set up a connection or push any buttons. When two or more devices enter a range of up to 30 feet of each other, they will automatically begin to communicate without you having to do anything.

4. Standardized protocol
Bluetooth is standardized wireless, meaning that a high level of compatibility among devices is guaranteed. Bluetooth will connect devices to each other, even if they aren’t the same model.

5. Low interference
Bluetooth devices almost always avoid interference from other wireless devices. Bluetooth uses a technique known as frequency hopping, and also low power wireless signals.

6. Low energy consumption
As a result of Bluetooth using low power signals, the technology requires very little energy and will use less battery or electrical power as a result. This is an excellent benefit for mobile devices, as Bluetooth won’t drain the battery.

7. Sharing voice and data
The standard for Bluetooth will allow compatible devices to share data and voice communications. This is great for mobile phones and headsets, as Bluetooth simplifies driving and talking on your cell phone.

8. Instant PAN (Personal Area Network)
You can connect up to seven Bluetooth devices to each other within a range of up to 30 feet, forming a piconet or PAN. For a single room, you can also set up multiple piconets.

9. Upgradeable
Upgradeable is the standard for Bluetooth. There are newer versions of Bluetooth in the works, which offer many new advantages and backward compatible with older versions.

10. The technology stays
Bluetooth technology is a world wide, universal wireless standard. With it being as popular as it is, you can count on it being around for years to come. As more and more devices start to use Bluetooth technology, more manufacturers will be eager to make their products compatible. A chain reaction will occur, making Bluetooth the standard for cutting edge wireless.
Uchenna Ani-Okoye

Uchenna Ani-Okoye is an internet marketing advisor and co founder of Free Affiliate Programs For more information and resource links on Bluetooth visit: Buy Bluetooth GPS

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Bluetooth proximity advertising & marketing unit 14 con

Bluetooth Marketing Pod — Fri, 21 Aug 2009 15:22:53 +0000

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Wiremedia’s Proximity Media chosen for Adtech Conferences – by

Bluetooth Marketing Pod — Fri, 21 Aug 2009 03:30:19 +0000

MIAMI — ProximityMedia (Pink Sheets:WRMA), a leader in direct-to-mobile Bluetooth marketing, today announced that the company was chosen by Adtech to administer Bluetooth marketing, mobile content delivery and on-site contests at upcoming Adtech conferences. Adtech will begin using ProximityMedia’s Bluetooth Advertising technology this week at the Adtech interactive conference in Miami, Florida, June 26-27th.

“We’re very excited about this opportunity because it’s a great fit,” commented Colby Fede, CEO of Wiremedia, parent company of ProximityMedia, “The conference and trade show environments are ideal for deploying Bluetooth marketing and messaging campaigns because they’re inundated with thousands of information hungry attendees who are eager to digest as much information as possible, through whatever medium available,” added Mr. Fede. “In our experience, conference and trade show attendees exhibit very high mobile phone penetration rates, and as a demographic, are very receptive to Branded Bluetooth marketing efforts.”

About ProximityMedia

ProximityMedia (Pink Sheets:WRMA), an emerging company that develops direct-to-mobile Bluetooth content delivery software and hardware solutions. ProximityMedia’s Plug-and-Play Bluetooth content delivery solutions enable trade shows, conferences, retailers, museums, malls, movie theaters and businesses with the ability to engage in location-based Bluetooth marketing and messaging with ease. Information about Bluetooth marketing, mobile content delivery and Bluetooth advertising is available at http://www.proximitymedia.com.

About Adtech

Adtech is an interactive advertising and technology conference dedicated to connecting all sides of today’s brand marketing landscape. Adtech hosts conferences in Miami, Chicago, New York, San Francisco, Hamburg, Paris, Beijing, Sinapore, Sydney and London. http://www.ad-tech.com/

Note: Statements contained in this release that are not strictly historical are “forward-looking” statements within the meaning of Section 27A of the Securities Act of 1934, as amended. These forward-looking statements are made based upon information available as of the date hereof, and Wiremedia assumes no obligation to update such forward-looking statements. Readers and investors are cautioned that such forward-looking statements involve risk and uncertainties and the company’s actual results may differ from these forward-looking statements. Such risks and uncertainties include, but are no limited to, demand for the company’s products and services, government regulations, Wiremedia’s ability to continue to develop its market, general economic conditions and other factors that may be more fully described in periodic filings.

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PUBLICELULAR BLUEtooth MARKETING

Bluetooth Marketing Pod — Wed, 19 Aug 2009 15:49:29 +0000

Author: publicelular

Keywords: publicelular ventas monterrey publicidad promocion advertise telefono celular rgv texas eventos masivos bluetooth marketing mexico

Added: August 18, 2009

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Why Use Proximity Advertising? – by

Bluetooth Marketing Pod — Wed, 19 Aug 2009 02:15:06 +0000

Every business struggles to find new ways to reach potential customers that won’t drain profits before they can even accumulate. Some businesses try mobile marketing, some try print ads, some try bill boards. Here’s why they are not as effective.

Mobile Marketing Versus Proximity Ads

Mobile marketing can be an effective tool, if you have the mobile phone numbers of your prospective clients and customers. If you don’t have the mobile phone numbers of the clients, this type of advertising in useless. In addition to requiring mobile phone numbers, each text to the client is costing the client, this can be annoying to the client. Even with a great sale, some mobile phone owners are very testy when it comes to their mobile phone bills and added charges. If you are trying to get customers, annoying them is not the way to go. Proximity ads require no mobile phone numbers and do not charge for the ads. Also because the receiver permits the ad in the first place, they are in essence requesting it, which means they shouldn’t be annoyed by an ad they asked for in the first place.

Print Ads Versus Proximity Ads

Print ads can be great because they are brightly colored and reach a wide population. There is one thing wrong with print ads, however, the volume in which they go out. So many companies bombard potential customers with print ads. Some people are so fed up with the amount of junk mail that many times a print ad is thrown in the trash before it can even be read. Your sales campaign cannot work if people do not see or hear about it. With proximity ads, it goes to people who want to see it without annoying those who do not want to see it. Not to mention the target audience. With print ads, you don’t even know if the people looking at them would ever purchase from you. With proximity ads, they are already in your business. You already know they shop there, so you know you are targeting the right audience.

Bill Boards Versus Proximity Ads

Bill boards can reach a lot of people if they are in the right area. Even then, the most traveled streets are so busy that people are paying more attention to the road then your bill board and before you know it, thousands have driven by your bill board concentrating on the meeting they are about to attend or the cell phone call they are on, that they haven’t even seen your bill board advertising the best sale you have ever had. Then there are those who have seen the ad while they are on their way somewhere else and think it is a great sale and will go there some other time. Then they forget so some other time never comes.

Proximity Ads are better for your business because they do not cost the potential customer, they do not require mobile phone numbers, they get viewed by those who actually want to see them and they target an audience that you know is there to shop in your business or at least potentially shop in your business instead of people who may not even need or want what you are selling.

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Motorola H500 Bluetooth Headset (Refurbished)

Bluetooth Marketing Pod — Mon, 17 Aug 2009 17:23:17 +0000

Convenient accessory for any Bluetooth-enabled cell phone
Headset allows total mobility without compromising communication clarity
Stream-lined headset design with ergonomic earhook for form-fitting comfort
Compatible with Bluetooth-enabled mobile phones that support headset and hands-free profiles
Enhanced audio performance
Up to 8 hours talk time
Up to 130 hours standby time
Multi-function button controls 3-way calling, call start and end, hold, and mute
Removable earhook allows headset to be worn over either ear
Advanced volume controls
Blue LED status indicator
Available in grey, blue, glossy black, pink, or white color options

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Portable Bluetooth Marketing on Broad Street, Birmingham

Bluetooth Marketing Pod — Mon, 17 Aug 2009 17:03:55 +0000

Author: bloo2bluetooth

Keywords: Bluetooth marketing proximity bloo2 broad street birmingham nightlife night club

Added: August 5, 2009

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3D Street Advertising

Bluetooth Marketing Pod — Mon, 17 Aug 2009 16:20:35 +0000

Author: streetadvertisings

Keywords: 3d pavement street advertising guerilla marketing

Added: August 17, 2009

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Why Mobile Phone Advertising is Effective – by

Bluetooth Marketing Pod — Mon, 17 Aug 2009 17:00:11 +0000

Consumers have become more difficult to reach and are more on the go then ever. In addition, the technology of Tivo, Ipod, and Satellite Radio etc. makes targeting consumers more difficult. Advertisers constantly seek new ways to target these consumers. The best way to contact today’s active consumer is via the mobile phone. The average consumer will not leave his or her home without a mobile phone in hand. It has become the ultimate portable medium and the best way to reach the majority of consumers worldwide. There are 250 million mobile phones in America with a population of 300 million people. There are 3 billion mobile phones world wide, with a population of 6 billion people. Mobile phone sales continue to increase exponentially worldwide.

Out-of-home media is a $5.5 billion dollar industry.* There are 23 million local businesses who are looking for a cost-effective way to drive more customers through their doors Drive sales by offering digital delivery of coupons and promotional material. :: Encourage repeat visits so users can acquire new or updated content. :: Increase loyalty through redemption opportunities and loyalty programs. :: Extend the brand beyond the retail location. :: Lower the dependence on expensive paper-based marketing material.:: Enhanced retail experience. :: Enhanced level of personalization. :: Consumers can store content on these devices for later viewing. :: Consumers can receive exclusive content distributed only at select locations. :: Consumers can help with viral marketing process by transferring the acquired content to other mobile devices with ease. Imagine how a few Bluetooth marketing means customers gain access to vital information about products and services on-demand. Plus, this Bluetooth-enabled technology allows retailers and service operators to encourage viral marketing.

Using Bluetooth’s wireless technology, this remarkable contextual marketing system can be easily deployed to a wide variety of locations, including (but not limited to):

:: Airports :: Apartment Buildings Near Busy Streets :: Auto Sales :: Banks :: Billboards :: Bus Shelter Posters :: Church Campuses :: Concerts :: Hospitals :: Hotels and Resorts :: Kiosks :: Large Shopping Malls :: Medical Plazas :: Nightclubs and Bars :: Outdoor Billboards :: Public Spaces :: Restaurants :: Retail Locations :: Sports Arenas :: Subway Station Posters :: Technical Schools :: Theatres (opera, shows, etc.) :: Tradeshows :: University and College Campuses

You are free to use this article for reproduction as long as you do not change the URL. For more info on this subject visit: http://www.vipmobiletext.com

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Sennheiser FLX 70 Bluetooth Headset for Apple iPhone 3G

Bluetooth Marketing Pod — Sun, 16 Aug 2009 15:53:46 +0000

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What is Proximity Marketing? – by

Bluetooth Marketing Pod — Sat, 15 Aug 2009 23:45:26 +0000

So what is Proximity Marketing you ask? Well, Wikipedia defines it as…”the localized wireless distribution of advertising content associated with a particular place. Transmissions can be received by individuals in that location who wish to receive them and have the necessary equipment to do so”. Well at a high level, that is correct but they make it sound so dull. Proximity marketing is a relatively new medium used to promote establishments via advertising and marketing businesses by sending content to consumers’ mobile phones. The technology is thru Bluetooth and almost all phones have it these days. Bluetooth is a wireless transmission frequency used to send content short distances. The beauty of using this method is that no mobile provider is needed to push content to mobile phones.

So how does this all work? Retailers, Shopping Malls, venues with high traffic place Bluetooth wireless transmitters in certain areas where they would like to push content. They are connected to a Bluetooth server either via cables or thru Wi-Fi. An advertisement such as a text message or a video or digital coupon is created and sent to Bluetooth transmitters. When a shopper with the Bluetooth feature turned on and comes in range of the transmitter, they get sent a request to receive ad content. If they accept the advertisement is sent to them. If they deny, then nothing gets sent. Once they receive a coupon for example, they can take it to the retailer show them the coupon and redeem it right there! The bar coding system the retailer uses can scan the bar code and provide the consumer with the savings right there. The consumer can also send the coupon to another person so they can redeem it as well. There has been a big debate about advertising in the mobile medium. Some people think that ad content should not be sent to mobile phones as it may be considered an invasion of privacy. Mobile phones are considered the most personal device used today since they send and receive calls and messages only to those who share their number. Others think that the next big thing will be mobile marketing and early indications show that this may very well be the case by the way ring tones, music and iPhone applications are being developed and downloaded.

Why implement Proximity Marketing? Well, if you’re a retailer, you want to place relevant ads into the hands of shoppers who are right outside your establishment. If you’re a shopping mall manager you want to implement proximity marketing services to attract retailers and also increase foot traffic. Once consumers know that there is a proximity marketing infrastructure set up and they can get money saving coupons to them in their hands then they will want to come back and spread the word to their friends and families. If you own and operate or manage other venues like restaurants, bars and entertainment parks, then this is provides an opportunity to send specials, one time notices, announcements to your patrons and increase traffic and revenue that particular day.

Proximity Marketing does not have to be expensive. Some companies actually provide the equipment for free and do all of the work for you. For more information on how to set up proximity marketing, go to site http://www.macromobil.com

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BLUETOOTH GPS RECEIVER

Bluetooth Marketing Pod — Sat, 15 Aug 2009 18:34:00 +0000

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Bluetooth GPS Receiver 4 PDA Mobile / Nokia HTC iPAQ hp

Barbers Bluetooth Advertising Blue2media

Bluetooth Marketing Pod — Sat, 15 Aug 2009 17:40:28 +0000

Author: blue2media

Keywords: Barbers hair dressers stylist hair proximity marketing bluetooth advertising blue2media mobile marketing mobile advertising bluetooth software software free download mobile phone cell phone free advert design commercial design 3gp best in class voted no1 worldwide media messaging no1

Added: July 15, 2009

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Plantronics Voyager PRO Bluetooth Headset

Bluetooth Marketing Pod — Sat, 15 Aug 2009 16:27:31 +0000

40+ Years of Headset Engineering Evident in Every Call. The advanced AudioIQ2 noise cancellation in the Plantronics Voyager PRO Bluetooth headset makes you sound like you’re in the same room, not miles apart. No other headset has the combination of two noise-canceling mics on a boom to best capture your voice, three layers of WindSmart technology to outsmart the wind and an adaptive 20-band equalizer tuned to maintain rich, balanced audio at comfortable listening volumes despite the noise around you. Plantronics relentlessly comfort-tested materials and designs for extended wearing and then drop-tested for durability to achieve a Bluetooth headset perfected for today’s mobile professional.

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The Concept of Bluetooth and Proximity Marketing – by

Bluetooth Marketing Pod — Thu, 13 Aug 2009 18:30:04 +0000

DUBLIN, Ireland — Research and Markets(http://www.researchandmarkets.com/research/e3d2cd/proximity_marketin) has announced the addition of the “Proximity Marketing with Bluetooth” report to their offering.

Proximity marketing using Bluetooth is an enormously powerful tool and, although seemingly complex technically, ethically and legally, following a few basic principles can ensure success. This report introduces the reader to Bluetooth marketing, and describes in detail the concept of proximity marketing, detailing what it can and can’t deliver.

The legal and ethical use of Bluetooth is investigated, and the accepted levels of consent are discussed.

The report spells out 12 steps, a checklist that advises marketers on all the considerations that should be part of the due diligence performed as part of a Bluetooth marketing campaign. The closer the steps are adhered to, the greater the chance of a successful campaign. It also details ways to measure the success of a project.

The report concludes with a technical overview of the implementation of a campaign, including a guide to buying in Bluetooth marketing products and services.

Key Findings:

* Consumers are 50% more likely to accept Bluetooth marketing if you have a poster describing the activity than without
* Bluetooth Marketing is able to target an audience with pinpoint accuracy, based on location
* While it is legal to broadcast Bluetooth messages to anybody, without permission, the Direct Marketing Association recommends more strict guidelines for this sort of communication
* The public’s understanding of Bluetooth technology has improved greatly in the last two years
* Big media agencies are still wary of the technology, and traditional media buyers are yet to routinely include it in their media planning
* When best practice is followed, there is little chance of users considering the communication as spam
* The area in which you use Bluetooth is very important, it should never be a public space, only commercial
* The cost of implementing a Bluetooth campaign is always more predictable and usually lower than SMS campaigns

Audience:

Marketing Professionals: Anyone considering using Bluetooth as a marketing channel will benefit from this in-depth guide covering best practice, step-by-step campaign design, legislative and regulatory impacts and practical examples of successful Bluetooth proximity marketing campaigns.

If you are considering using Bluetooth for a future marketing campaign – start here first!

Marketing and Media Agencies: Are your clients asking for new and creative ways to reach target audiences without the expense and complexity of location based mobile marketing? Bluetooth proximity marketing is a great alternative. This guide will help you understand how to use Bluetooth proximity marketing to maximize the return on your client’s investment – while ensuring best practice and legislative and regulatory compliance.

Bluetooth Proximity Marketing Providers: This report can be a great sales tool to help you explain Bluetooth proximity marketing to your clients – as a source of great examples of working Bluetooth campaigns – and as a benchmark for your own business practices. The report also includes the results from a January 2009 survey of 1000 UK consumer’s on their attitudes towards Bluetooth as a technology and acceptance of Bluetooth marketing – again providing you with more data to enhance your sales efforts!

Mobile Marketing Consultants: In general Bluetooth marketing is relatively well understood by mobile marketing consultants – but this is the first in-depth report covering the details of the best and most effective campaigns, consumer insights into perception of Bluespam, best practice for campaign design and execution – and legislative and regulatory compliance.

An absolute must to ensure your clients get the best advice when it comes to Bluetooth proximity marketing.

Mobile Technology Specialists: You know how to use Bluetooth for pairing your headset or your car kit – and you can even swap last night’s party pics over Bluetooth – but how is Bluetooth being used for marketing? What is the basis for the Bluetooth standard? Where is Bluetooth going next? Although primarily focused towards the marketing community – the report packs enough punch to keep the technologists interested right through to the end.

For more information visit http://www.researchandmarkets.com/research/e3d2cd/proximity_marketin

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Proximity Marketing: A New Trend – by

Bluetooth Marketing Pod — Wed, 12 Aug 2009 05:15:11 +0000

A new trend appears in the mobile marketing since the beginning of 2006 : The Bluetooth marketing, or proximity marketing.

This new tool works as a direct marketing channel to end users mobile phones. The first generation of these tools established a connection with the Bluetooth enabled phones (activated and set to visible) which are within 20 meters from a dedicated hotspot. A question appears on the screen of the phone in the form ‘Do you accept content from Alterwave ? Yes / No’, where Alterwave is the name of the company willing to advertise. If the user presses Yes, the download proceeds at a speed of typ. 50kB/sec over Bluetooth. The data transfer is 100% free. A video of 500 kB would be sent in about 10 seconds.

If the user presses No, the popup disappears from the screen, and if the users does not press either key the popup will disappear when the phone leaves the Bluetooth covered zone.

This new media raises a lot of interest in the advertising and marketing industry. The kind of files that they push is images (still or animated), sounds (mp3) and video.

The risk to see the Bluetooth marketing seen as Spam does exist, but an opt-in is also possible by requiring the user to approach his phone close to a given point (typ. 1-2 meters) for triggering the download.

The challenge is now for media and marketing agencies to use this innovative tool wisely, and certainly to send value added content to the users. The Bluetooth marketing has a lot of impact on end users, so it should be used with wisdom.

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NEW BLUETOOTH HEADSET for SONY C702 C902 P1i K790i

Bluetooth Marketing Pod — Tue, 11 Aug 2009 08:45:32 +0000

£11.40 (0 Bid)
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Sony Ericsson HBH-IV835 Bluetooth Headset

Proximity Marketing Tutorial Series – by

Bluetooth Marketing Pod — Mon, 10 Aug 2009 23:02:00 +0000

On the one hand there are those of you that have your own businesses and are interested in using an sms marketing, proximity marketing, or other mobile marketing method to give your business a competitive edge.

On the other hand, there those of you that are in some form involved within the mobile marketing sector, or the marketing sector in general and need ideas in order to promote this marketing approach to your clients.

Somewhere in the middle, there are those of you interested to start out in the mobile marketing field, but are still exploring the possibilities and still trying to get a feel of the market in order to decide whether to proceed.

The discussions I’ve been having lately with some of you have triggered the idea to write up a small series of articles with ideas about mobile marketing (or proximity marketing in particular – a field I find somewhat more exciting than other now-becoming-ordinary mobile marketing approaches) in a number of different places.

Over the next few weeks I will be putting down the ideas we’ve been discussing in private, and sharing them with everyone else — there’s probably some value there for all of you, whatever your position in the sector.

Stay tuned for the Proximity Marketing Tutorials Series that will be interleaved with other interesting news. However, do bear with me if the news are a bit more sparse over the coming few weeks — work and deadlines will be taking over for a short while.

The articles will cover proximity marketing ideas in the following sectors:

* Cafeterias/Restaurants/Pubs/Clubs/Bars
* Hotels
* Stadiums
* Airports
* Malls
* Public Spaces
* Cinemas

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Sony Ericsson HBH-IV835 Bluetooth Headset

Bluetooth Marketing Pod — Mon, 10 Aug 2009 08:21:20 +0000

£10.50 (5 Bids)
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7″DVD Touch Screen Bluetooth GPS Detachable Panel iPod

Bluetooth Marketing Pod — Mon, 10 Aug 2009 07:52:00 +0000

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iPod Untangled – Or How to Make Your iPod Wireless! – by Laurent Millour Laurent MillourLevel: BasicOwner and manager of Wired for Wireless, store and website specialized in wireless technologies for home, office, and car. Also the co-author of the the … …

Proximity Marketing in Hotels via Tutorials – by

Bluetooth Marketing Pod — Sat, 08 Aug 2009 23:45:30 +0000

Hotels these days offer a wide array of services to their guests, usually through a great number of facilities. In big hotels in particular, communicating to the visitor the availability of all these services or features offered, is a substantial task.

Brochures or booklets, that are currently being handed out, are now used for this task. However, as those of you that have tried exploring a big hotel will know, it is simply inconvenient to be carrying around all of these, all the time.

The opportunity is there to add a proximity marketing element, and make this information available to the guest on their most private electronic device – their mobile phone.

This way the information is made readily available wherever and whenever.

Let’s now take a look at individual ideas:

Service list
Straightforward stuff. Put all your services in an eBrochure, (or simpler an illustrated image) and send it to guests mobile phones. At any time they can then take out their phones and find what they need.

Prices
Hotels charge guests for using their facilities, and sometimes that puts them off using them because they are unaware of the costs involved. By making this information available on the mobile phone, guests can discretely retrieve this information whenever they need it.

Events
Hotels often organise events for their guests. Through proximity marketing via bluetooth it is very straightforward to send guests calendar reminders for the events they are interested, to help them remember, and eventually attend the event.

Map
One of the most obvious pieces of information that can be offered (but one that is also frequently neglected), especially in large hotels / hotel complexes, is the hotel map. If you need this point proven, all it takes is a visit to some of the wonderful village-like hotels you can find on most greek islands. And then, try not getting lost!

Room Service
A very exciting service that mobile marketing can put on the table for hotels, is room service on your mobile phone. When you want to order breakfast, simply take out your phone, have a look at the menu, and place your order using your mobile. Next thing you know the door rings. ‘Room service’…

Stock exchange updates
For business executives, or the everyday guest who owns some stocks, hotels can offer the icing on the cake type of service, by going the extra mile and retrieving for them live stock exchange information, and making it available on their mobile phones.

3rd party promotions
Hotels also offer third-party advertising by providing leaflets and brochures to their guests, for outside activities they can partake in. By offering these promotions on guests’ mobile phones, it is much more probable that they will actually have the information available at the point in time when they need it, and thus increase the conversions.

Hotels are great candidate areas for proximity marketing services, and I’m sure there’s plenty more ideas out there. These are just to get you started. Good luck!

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Proximity Marketing Campaigns – Interview with Mr Antoniadis – by

Bluetooth Marketing Pod — Thu, 06 Aug 2009 06:30:04 +0000

Athens International Airport

* What is the project about?

The project is about giving interactive mobile services to as many visitors as we can. The first phase is the pilot. AIA and Cytech wanted to test the feasibility of this project as there aren’t many such project all over the world. The aim was to develop a number of simple and valuable services that would be tested by the AIA personnel. Not just IT but also marketing and administrative personnel. We wanted to have feedback so we make any necessary alterations before we go public.
The first thing was to install 7 Bluevibe Hotspots at the departure terminal. These hotspots were not able to cover all the terminal but they are in such locations that cover the cafeterias and the corridors. After the installation we made all the connections to the Bluevibe Server installed at the AIA premises.
There were a number of challenges such as, power over ethernet, remote power cycling, decoration of the hotspots to look pretty and we achieved all these with the aid of the AIA personnel in about two months. Especially the decoration issue was hard as the rules are very strict.
If you visit AIA you can see the blue plaques at the ceiling, these are antenna containers. After the installation we train the AIA personnel to use the Bluevibe Manager, our web based administration and monitoring tool. They now are able to operate it mostly by themselves.
We also developed a special application for AIA for managing their content and of course a special version of the Bluevibe Browser, the mobile application installed in the visitors’ mobile phones.

* What kind of services are you intending to provide?

The most important service during the first phase is the Flight Information. You enter the flight number and get information about the departure/arrival time, status etc. The other service is about the retail shops of the airport.
It is a mobile shopping catalog. All retail shops inside AIA can present their products and offers. The marketing department of the Airport can change dynamically the images, texts etc using a CMS. We also provide a number of information concerning the airport itself, like left-luggage” areas or safety rules.

* Do the users accept to install a Java mobile application?

We ve just ended our test phase so our users were AIA personnel. They dont have serious objection on installing a new application as lons as this application is useful and not create any problems to their mobile phone. When the number of employees started to install this application and they saw that there is no problem and that they are able to use it we overcame any hesitations.
I think that the most important thing when you ask someone to install an application is to give him a good reason why to do it. If it is something really useful and “alive” they’ll accept it and try to install it.
We confront the same hesitations during the DontDrinkandDrive campaign we currently run for Johnnie Walker. We have developed a mobile application containing all the necessary information (taxi call numbers, bus itineraries, metro time tables) so if you decide to drink to take public transportation and not your car.
Most of the people find this application useful and at the moment they undestand what it is, they are willing to install it. It is 100 times better that a piece of paper containing all this information and that you ll probably throw it away after 5 minutes.

* Since it’s not yet public, and you don’t have any numbers on use, do you have any numbers regarding how many users have their Bluetooth turned on?

You will be surprised, and so our partners at the AIA did. More than half a million different devices have been scanned during the last 10 months and only at 7 hotspots at the departures terminal. I have to add that there is currently no signage and no one knows that there is a Bluetooth system active in the area. We know that we will double or triple this number if we cover the whole terminal and inform people about it.

* What would you identify as the main problem with this project?

I think the major problem hasn’t appeared yet. I strongly believe that when we go public there will be such great demand that we ll have problem to serve them. As you understand, our goal is to serve more than 300.000 unique users in a year.
Based on this assumption and some statistics concerning the number of people per hotspot and the time a user browse the services, we make our plans for the full scale installation. But, I am afraid, the real number will be greater. We are trying to be ready for this case also. I ll keep you updated but I am sure you will be informed from your sources when we go public.

Johnnie Walker Mobile Marketing Campaign

* Could you please also describe the JW campaign to us?

The concept is simple. Don’t drink and drive. It is about responsible drinking. Johnnie Walker has great tradition in this kind of events that contain messages like this. This time they have decided to include proximity marketing to the whole scenario. GetItRight marketing services, in cooperation with Cytech have designed a campaign with the following innovation.
Instead of giving people a plain paper with information about the means of transport during late hours, they also send this information to their mobile phones.
This way, this information which includes, taxi call numbers, bus and underground time schedule, is stored at the mobile phone and can be used anytime. The paper version is OK but it is most of the times misplaced somewhere and you can’t find it the next day.
These events take place at crowded squares of Athens from 20:00 till 24:00 just before people enters the bars and pubs for a drink. Everyday we setup a kiosk where promoters call people to play an internet game and win prizes. At the same time Bluevibe is responsible for sending the mobile application to the people as they stop in front of the kiosk.

* Can you share the penetration rate there with us?

I can’t disclose our statistics as the campaign is still running but I have to say that we believe that the penetration rate will be greater than 10%. We can discuss it again when it is over, at the end of May.

* What would you identify as the main problem with this campaign?

The main problem is the infrastructure. As you understand, we are in the open and we have constantly problems with electricity and network. We are lucky to use a system like Bluevibe because it is very versatile.
We use it as we think appropriate during each event day. If we see that the network is not stable enough we operate the Hotspots in standalone mode and when the network is back again they are synchronised with the server, uploading all the statistics and downloading new campaign settings. On the other hand if the network is stable we operate them in Networked mode, having all the advantages like online monitoring and administration and live statistics.

Mr. Antoniadis’ views provide a very interesting inside view on the workings of proximity marketing campaigns. I believe those of you interested in starting out in the bluetooth marketing sector, have plenty to learn and I highly recommend you keep some of these hints in your mobile marketing notebook.

I hope you enjoyed it, and found it valuable as much as I did.. Feel free to share your views, or questions, if you have any. I’m sure Mr. Antoniadis will be more than happy to follow up.

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Bluetooth proximity advertising and marketing equipment

Bluetooth Marketing Pod — Wed, 05 Aug 2009 10:04:53 +0000

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EBOOK: PDF PORTFOLIO SUCCESS

Bluetooth Marketing Pod — Wed, 05 Aug 2009 09:27:30 +0000

AN ARTIST’S GUIDE TO CREATING, MANAGING, AND MARKETING ONLINE PORTFOLIOS – Includes 36 Cover and Photo page templates!

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Proximity Marketing Being Called Spam – by

Bluetooth Marketing Pod — Tue, 04 Aug 2009 02:15:11 +0000

Spam, we all know. The e-mails (let alone other forms of messaging, such as SMS) I personally get everyday that can be categorised as spam, are in the hundreds (yes, I do realise there’s some of you out there that get them in the thousands, but this isn’t a contest, right? — and if it is, well I guess I win ). In this category I am only counting e-mails(or messages, in general) which I would have rejected, had I been given the option, and most of which are from an unsolicited use of my e-mail address, that I just cannot be bothered to chase up.

I heard a very interesting definition of ‘Junk Mail’ a few days ago, btw. This definition included, not only the the aforementioned messages, but also messages from people we do know, that simply contain stacks of useless information. An excellent example of this is conversations between a number of parties, which contain a lot of content, but little substance, and could easily have been stripped down to one word / phrase, such as ‘Yes’ or ‘I agree’. This definition was what got me thinking about today’s subject.

We put a lot of work, and invest our hopes, as well as a good deal of money, of course, in our mobile marketing campaigns. This is what makes it all the more important for them to be successful. We’ll also be out of a job if they aren’t, incidentally, so I guess that’s another very good reason.

There are two key points that make a successful campaign:

* provide some value to the end user, so that they want to see your message,

* notify them as to the existence of the service.

Regarding the first point, there is a lot of debate about how to provide value to the end user. There is not just one answer, in my opinion, and the answer in every case is different. This is because we are talking about running a marketing campaign in a physical environment. Well, physical environment are all just different from one another, and thus have distinct requirements. There are some common characteristics between similar physical spaces, that allow us to run the same mobile marketing campaign across all of them, sure. However, in theory, each location can provide slightly different information to the end user, specific to its own unique characteristics. For example, the same campaign may run on every bus stop in a certain town, prefecture, or even country. Ideally, however, it would be much more effective if each single bus stop provided the same content, but slightly altered depending on its location.

In addition, this value depends (perhaps more greatly) on the target audience, and the end users themselves. For each mobile marketing campaign, we must consider:

* who our target audience are,

* why we are trying to reach them,

* what message we are trying to get across,

* what the tone of the message should be,

* what interests our target audience and how that relates to our product,

* and finally what the content of the message itself should be exactly.

The answers to the above questions are more than likely to yield an appealing message or service to our target audience, through which our marketing message will be delivered. The marketing message or advertisement must be weaved into the fabric of the service being provided that has value for the consumer. The more we can accomplish that, the less it will be perceived as an advertisement / marketing message and the consumer will be much more open to it.

Good ads or marketing campaigns always give something to the consumer; whether that’s humour, some education, art, etc. it depends. But if you want the consumers’ attention it doesn’t come easy (though mobile marketing does make it cheap – compared to what you would pay before). You must put the effort and thought into broadcasting your message in such a way that it does not feel like an ad.

Be creative, and put yourself into the shoes of the consumer. They will always appreciate you and your product more.

Post from: Bluetooth Marketing

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PSP Go! Interview

Bluetooth Marketing Pod — Mon, 03 Aug 2009 10:40:31 +0000

Author: MsPixma

Keywords: psp go interview sony playstation portable E3 little big planet qori tv trailer teaser debut clip spot slite system new mspixma mp wlan touch screen

Added: May 31, 2009

Post from: Bluetooth Marketing

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Tanning Salon Proximity Marketing Video

Bluetooth Marketing Pod — Sun, 02 Aug 2009 10:22:43 +0000

Author: blue2media

Keywords: Bluetooth Marketing Advertising Video Proximity Free

Added: July 11, 2009

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Proximity Ads in Shopping Malls – by

Bluetooth Marketing Pod — Sat, 01 Aug 2009 14:00:02 +0000

In a shopping mall, where the stores are endless, it is important to make your store and the great deals it is offering stand out. When there are numerous businesses in competition with your business, letting the potential customers know what you have to offer can mean the difference between a sale and a sale for your competition.

One of the key reasons a customer doesn’t take advantage of a great deal is simply that they aren’t aware of the great deal. No one wants to pay more for the same exact item, especially with gas prices consistently on the rise and with that the cost of nearly everything going up. Customers have to find savings somewhere, and they will go where they can find it. How can your business show what great deals are offered inside?

Proximity ads can reach anyone standing within a hundred yards of the media content server. If you place the media content server over the entrance, place a poster alerting potential customers of the deals and let the customer do the rest. They accept the ads offered, view your great deals and come inside to potentially take advantage of your great deals.

Your ads can be images, video, animated images, audio clips, business cards and live data feed. Have a great deal on a pair of jeans? Seeing a color picture of the jeans with the great low price you have to offer is much better then having a poster saying “Jeans 14.99.” Seeing the price is great, but actually seeing the jeans can be a deal clincher. A woman looking at a pair of jeans may say, “Wow, those are some really cute jeans and that is a great price.” Seeing the jeans may compel them to go inside and at least look at the jeans. That is the first step in gaining a customer.

If you want to catch the customer right as they come into the mall, you can place your media content server by a main mall entrance. You can also place the media content server in the food court of the mall, where the customers are now relaxed after eating and deciding which way to go and where to head to next. Many times the food court is a meeting place and that can be where the group makes a plan of action. Add a media content server to the food court and let them know you have great deals so they can include your business in their plans.

Ultimately, the more people that know what you have to offer, the more chances you have to draw someone in and make them a customer. With a spontaneous trip to the mall, chances are the potential customers might not have seen any print ads, nor are they coming to your store for any bill boards, radio or TV ads, or mobile marketing ads you might have used. But they can still be reached with proximity ads. After all, they are in the right place at the right time and if they are there to begin with, chances are, they are there to spend money.

Post from: Bluetooth Marketing

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