MIAMI — ProximityMedia (Pink Sheets:WRMA), a leader in direct-to-mobile Bluetooth marketing, today announced that the company was chosen by Adtech to administer Bluetooth marketing, mobile content delivery and on-site contests at upcoming Adtech conferences. Adtech will begin using ProximityMedia’s Bluetooth Advertising technology this week at the Adtech interactive conference in Miami, Florida, June 26-27th. “We’re [...]
Every business struggles to find new ways to reach potential customers that won’t drain profits before they can even accumulate. Some businesses try mobile marketing, some try print ads, some try bill boards. Here’s why they are not as effective. Mobile Marketing Versus Proximity Ads Mobile marketing can be an effective tool, if you have [...]
Consumers have become more difficult to reach and are more on the go then ever. In addition, the technology of Tivo, Ipod, and Satellite Radio etc. makes targeting consumers more difficult. Advertisers constantly seek new ways to target these consumers. The best way to contact today’s active consumer is via the mobile phone. The average [...]
So what is Proximity Marketing you ask? Well, Wikipedia defines it as…”the localized wireless distribution of advertising content associated with a particular place. Transmissions can be received by individuals in that location who wish to receive them and have the necessary equipment to do so”. Well at a high level, that is correct but they [...]
DUBLIN, Ireland — Research and Markets(http://www.researchandmarkets.com/research/e3d2cd/proximity_marketin) has announced the addition of the “Proximity Marketing with Bluetooth” report to their offering. Proximity marketing using Bluetooth is an enormously powerful tool and, although seemingly complex technically, ethically and legally, following a few basic principles can ensure success. This report introduces the reader to Bluetooth marketing, and describes [...]
